Digital Marketing Head: Meta & Google Expert

We are looking for an experienced and results-driven Marketing Head to lead our digital marketing efforts. The ideal candidate should have strong expertise in running and optimizing campaigns across Meta (Facebook/Instagram) and Google Ads, along with a solid understanding of data analysis to drive performance and growth.

Key Responsibilities:

Plan, execute, and manage digital marketing campaigns on Meta Ads and Google Ads
Monitor campaign performance and optimize for ROI, conversions, and lead generation
Analyze data and generate actionable insights to improve marketing strategies
Manage budgets and allocate spend effectively across channels
Track KPIs and prepare regular performance reports
Implement and manage Meta Events tracking, including standard and custom events
Set up and optimize Conversions API (CAPI) for accurate tracking and improved campaign performance
Ensure proper event tracking, attribution, and data flow between platforms

Requirements:

Proven experience in digital marketing, preferably in a leadership role
Strong hands-on experience with Meta Ads Manager and Google Ads
Solid knowledge of Meta Events, Pixel setup, and Conversions API (CAPI)
Good knowledge of data analysis tools (Google Analytics, Excel, etc.)
Ability to interpret data and make data-driven decisions
Strong communication and leadership skills