Digital Marketing Expert for Tutoring Business

Job ID: 39843680

Budget: $15 – $25 CAD

Marketing Specialist for Tutoring & College Advising Business

Job Description:
I run a tutoring and college advising business and am looking for a skilled marketer to help me grow enrollment and reach more families. My goal is to attract high-quality leads (students and parents) through digital marketing and establish a strong brand presence online.

Responsibilities:

Develop and manage a marketing strategy tailored to tutoring and college advising services

Set up and optimize campaigns on social media (Instagram, Facebook, TikTok) and Google Ads

Create engaging ad copy, graphics, or short videos targeting parents and high school students

Improve website landing pages or funnels to increase conversions

Suggest and implement lead generation strategies (email campaigns, webinars, etc.)

Provide performance tracking and recommendations for continuous improvement

Requirements:

Proven experience in digital marketing (preferably in education, tutoring, or related fields)

Strong understanding of parent/student audiences and how to market education services

Experience with paid ads (Google Ads, Meta Ads) and organic growth strategies

Strong communication skills and ability to work collaboratively

Creativity and initiative to propose new ideas to grow the business

Nice to Have:

Experience with U.S./Canadian markets

Familiarity with college admissions/tutoring industry

Ability to design basic graphics or short-form video content

Project Scope:

Initial 3-month engagement with potential for ongoing work

Approximately 10–15 hours per week to start