Digital Marketing Expert for OfficeHQ.ai
Budget: $250 – $750 CAD
Individual Only — No Agencies/Teams (On Going Project)
Own end-to-end digital marketing for OfficeHQ.ai with a long-term, retainer-style engagement (bi-weekly payments).
Build and execute a marketing plan: positioning, messaging, target audience, channel strategy, and weekly priorities.
Create and manage a content calendar and maintain consistent publishing cadence.
SEO & Website Growth
Perform keyword research and competitor/content gap analysis.
Write/edit SEO-optimized blogs, landing pages, and website copy (clear, persuasive English).
Implement on-page SEO (titles, meta descriptions, headings, internal linking, image alt text).
Improve technical SEO basics (site structure, indexability checks, Core Web Vitals awareness, redirects/canonicals).
Track performance using GA4 / Search Console and report insights bi-weekly.
Social Media Marketing
Plan, create, and publish organic social content (especially LinkedIn; others as needed).
Write high-quality English copy for posts, threads, carousels, and short-form articles.
Engage with relevant communities: comment strategy, outreach, influencer/partner touches where appropriate.
Repurpose content across channels and formats to maximize reach.
Content Creation (Video + Text)
Create short-form videos (15–60s): scripting, storyboarding, editing, captions, hooks, and thumbnails.
Produce product demos, educational clips, and promo content (screen recordings + voiceover/on-camera as needed).
Edit videos using tools like CapCut / Premiere / DaVinci / Final Cut (your choice).
Create supporting graphics using Canva/Figma (basic design is fine).
Campaigns, Email, and Conversion
Draft and optimize email marketing (newsletters, nurture sequences, product updates).
Improve conversion on landing pages: CTAs, messaging, layout suggestions, A/B test ideas.
Set up and maintain UTM tracking and basic funnel measurement.
Paid Ads (Optional / Bonus)
If experienced: run small-budget tests on Google/Meta/LinkedIn, manage targeting, creatives, and iteration.
Provide clear performance reporting (CPA, CTR, CVR, leads) and recommendations.
Reporting & Communication
Provide a bi-weekly report: what was done, results, learnings, next sprint plan.
Work proactively and independently—bring ideas, iterate fast, and communicate clearly.
Requirements
Strong English writing (grammar, clarity, persuasive copy).
Proven digital marketing experience (B2B/SaaS is a plus).
Demonstrable video editing + content examples (portfolio links required).
Reliable, organized, and able to manage multiple workstreams without hand-holding.
Must confirm: you are an individual freelancer and will personally do the work (no subcontracting).
Own end-to-end digital marketing for OfficeHQ.ai with a long-term, retainer-style engagement (bi-weekly payments).
Build and execute a marketing plan: positioning, messaging, target audience, channel strategy, and weekly priorities.
Create and manage a content calendar and maintain consistent publishing cadence.
SEO & Website Growth
Perform keyword research and competitor/content gap analysis.
Write/edit SEO-optimized blogs, landing pages, and website copy (clear, persuasive English).
Implement on-page SEO (titles, meta descriptions, headings, internal linking, image alt text).
Improve technical SEO basics (site structure, indexability checks, Core Web Vitals awareness, redirects/canonicals).
Track performance using GA4 / Search Console and report insights bi-weekly.
Social Media Marketing
Plan, create, and publish organic social content (especially LinkedIn; others as needed).
Write high-quality English copy for posts, threads, carousels, and short-form articles.
Engage with relevant communities: comment strategy, outreach, influencer/partner touches where appropriate.
Repurpose content across channels and formats to maximize reach.
Content Creation (Video + Text)
Create short-form videos (15–60s): scripting, storyboarding, editing, captions, hooks, and thumbnails.
Produce product demos, educational clips, and promo content (screen recordings + voiceover/on-camera as needed).
Edit videos using tools like CapCut / Premiere / DaVinci / Final Cut (your choice).
Create supporting graphics using Canva/Figma (basic design is fine).
Campaigns, Email, and Conversion
Draft and optimize email marketing (newsletters, nurture sequences, product updates).
Improve conversion on landing pages: CTAs, messaging, layout suggestions, A/B test ideas.
Set up and maintain UTM tracking and basic funnel measurement.
Paid Ads (Optional / Bonus)
If experienced: run small-budget tests on Google/Meta/LinkedIn, manage targeting, creatives, and iteration.
Provide clear performance reporting (CPA, CTR, CVR, leads) and recommendations.
Reporting & Communication
Provide a bi-weekly report: what was done, results, learnings, next sprint plan.
Work proactively and independently—bring ideas, iterate fast, and communicate clearly.
Requirements
Strong English writing (grammar, clarity, persuasive copy).
Proven digital marketing experience (B2B/SaaS is a plus).
Demonstrable video editing + content examples (portfolio links required).
Reliable, organized, and able to manage multiple workstreams without hand-holding.
Must confirm: you are an individual freelancer and will personally do the work (no subcontracting).