Digital Marketing Expert Required for Casino Table Game -- 2
Budget: $10 – $30 USD
Hello, we are a gaming company looking for a digital marketing guru to join our sales and marketing team for our casino card game called Twins and Followers (https://njuka.com/)
This game is currently available in one country . So all sales and marketing efforts are for that country only. Being a mobile casino game- there is an abundance of content material to work with from game footage, working with local celebrities and influencers as well as promotional and referral codes that allow users to try the game. Furthermore once customers sign up for the game we can communicate with them directly via SMS (and email if needed be)
The selected individual will work as part of an existing marketing team of 3 people of varying experience- including a graphics designer and a digital marketing associate- We want to add a seasoned person, outside of the game's home country to have a more diverse team.
To be successful in this role, you must be able to develop strong and innovative digital marketing strategies, using Social media platforms, AdWords, SEO, PPC, and other techniques to drive traffic to the game home page and more importantly drive downloads of our mobile game. The candidate must be able to create engaging written, graphic, and video content that will drive potential users (Men age between 21 and 50) to the game. Furthermore- we are trying to build a network of affiliate partners and agents for the game, so one aspect of the role will be promoting our partnership and affiliate opportunities.
This is a new game in the market place- so the goal is to create as much buzz as possible that will translate into new users and subsequently the game becoming revenue generating. Measures of success will be primarily seen in the number of new daily users that sign up for the game and the percentage of acquired users who actively play the game. This is in addition to other measures such as website traffic, social media engagement numbers, number of partners who sign up.
Expected Work Structure
✅Working Hours - Part Time, Flexible and as needed to get the desired outcome
✅ Pay Structure - Budget for the role is around $1500 a month to start as the game is not generating revenue yet. We are open to either an hourly rate or a retainer agreement. In addition incentives will be available based on revenue and/or qualified customers acquired period.
✅ Assignment period may last up to 3 months of which the first 7 to 30 days would be a probation period for the chosen candidate to see if they are a good fit.
✅ Primary Work Time Zone: South African Time (SAST) which is GMT+2hrs
✅ Primary Language English (Some campaigns might be done in the local language- which the team will assist with)
✅ Reporting Structure: The chosen candidate will work alongside the sales and marketing lead.
The right individual for this project should demonstrate a proven track record and expertise as a digital marketing expert. Experience working with Mobile Games/ Real Money Casino Apps/ Cards Games will be a plus.
Interested candidates should try and share samples of their expertise and campaigns they have worked on and/or outline at high level what makes them the right candidate for this assignment.
This game is currently available in one country . So all sales and marketing efforts are for that country only. Being a mobile casino game- there is an abundance of content material to work with from game footage, working with local celebrities and influencers as well as promotional and referral codes that allow users to try the game. Furthermore once customers sign up for the game we can communicate with them directly via SMS (and email if needed be)
The selected individual will work as part of an existing marketing team of 3 people of varying experience- including a graphics designer and a digital marketing associate- We want to add a seasoned person, outside of the game's home country to have a more diverse team.
To be successful in this role, you must be able to develop strong and innovative digital marketing strategies, using Social media platforms, AdWords, SEO, PPC, and other techniques to drive traffic to the game home page and more importantly drive downloads of our mobile game. The candidate must be able to create engaging written, graphic, and video content that will drive potential users (Men age between 21 and 50) to the game. Furthermore- we are trying to build a network of affiliate partners and agents for the game, so one aspect of the role will be promoting our partnership and affiliate opportunities.
This is a new game in the market place- so the goal is to create as much buzz as possible that will translate into new users and subsequently the game becoming revenue generating. Measures of success will be primarily seen in the number of new daily users that sign up for the game and the percentage of acquired users who actively play the game. This is in addition to other measures such as website traffic, social media engagement numbers, number of partners who sign up.
Expected Work Structure
✅Working Hours - Part Time, Flexible and as needed to get the desired outcome
✅ Pay Structure - Budget for the role is around $1500 a month to start as the game is not generating revenue yet. We are open to either an hourly rate or a retainer agreement. In addition incentives will be available based on revenue and/or qualified customers acquired period.
✅ Assignment period may last up to 3 months of which the first 7 to 30 days would be a probation period for the chosen candidate to see if they are a good fit.
✅ Primary Work Time Zone: South African Time (SAST) which is GMT+2hrs
✅ Primary Language English (Some campaigns might be done in the local language- which the team will assist with)
✅ Reporting Structure: The chosen candidate will work alongside the sales and marketing lead.
The right individual for this project should demonstrate a proven track record and expertise as a digital marketing expert. Experience working with Mobile Games/ Real Money Casino Apps/ Cards Games will be a plus.
Interested candidates should try and share samples of their expertise and campaigns they have worked on and/or outline at high level what makes them the right candidate for this assignment.