Digital Marketing Expert Needed for an Infotainment website

We are seeking a highly motivated and skilled freelance Digital Marketing Expert to manage and grow our infotainment website. This is a freelance project with the potential for repeat work based on performance. The maximum budget for this project is ₹10,000 INR per month. The primary goal is to increase website traffic, improve search engine rankings, and generate advertising revenue. The ideal candidate will be a self-starter with a proven track record in digital marketing, SEO, social media management, and online advertising.

Responsibilities and Deliverables:
• Content Publishing and SEO Optimization:
o We will provide a maximum of 5 articles per day (approximately 120-150 articles per month) for publishing on the website.
o The professional will be responsible for organizing these articles into relevant categories on the website.
o Proficiency in HTML for formatting and publishing articles.
o Ensure all content is SEO-friendly, including:
 Keyword research and optimization (using relevant tools).
 Optimizing title tags, meta descriptions, header tags (H1-H6).
 Content optimization for readability and SEO.
 Image optimization (alt text, file size compression).
 Internal and external linking strategies.
 Schema markup implementation (e.g., Article, FAQ, HowTo).
o Optimize images and videos for web performance (file size, compression, alt text).
o Ensure fast page load speeds.

• Social Media Management:
o Create and manage engaging content for Facebook, Twitter, and Instagram.
o Develop and implement social media strategies to increase followers and engagement.
o Monitor social media trends and adapt strategies accordingly.

• Digital Advertising Management:
o Promote the website and social media pages through paid advertising campaigns (e.g., Google Ads, social media ads).
o Actively seek and secure advertising partnerships with potential vendors.
o Manage and optimize advertising campaigns to maximize ROI.

• Brand Collaborations:
o Identify and secure brand collaborations to drive website traffic and increase advertising revenue.

• Website Promotion on Major Platforms:
o Run and manage advertising campaigns to promote our website on:
 Chrome homepage: Utilize appropriate advertising methods to reach users on the Chrome new tab page.
 MSN homepage: Implement advertising strategies to gain visibility on the MSN homepage.
 Google News: Optimize content and utilize Google News Publisher Center to increase visibility on Google News.
 Other article aggregator websites: Identify and leverage relevant article aggregator websites to drive traffic.

• Revenue Generation:
o Explore and manage various digital advertising revenue streams, including:
 Display advertising (banner ads, native advertising).
 Contextual advertising.
 Sponsored content.
 Affiliate marketing.

• Search Engine Optimization (SEO):
o Conduct comprehensive keyword research and analysis.
o Implement on-page optimization (title tags, meta descriptions, header tags, content optimization).
o Implement off-page optimization (link building, social media promotion, directory submissions).
o Monitor website analytics (Google Analytics, Google Search Console) to track performance and identify areas for improvement.
o Address technical SEO issues, including:
 XML sitemap creation and submission.
 Robots.txt optimization.
 Canonicalization implementation.
 Structured data markup (Schema.org).
 Mobile-friendliness optimization.
 Page speed optimization (Core Web Vitals).
 Fixing crawl errors and broken links.
 Managing redirects (301, 302).
o Implement local SEO strategies if applicable.

• Affiliate Marketing:
o Manage and optimize affiliate marketing programs to generate revenue.

• Reporting and Analysis:
o Provide regular reports on website traffic, SEO performance, social media engagement, and advertising revenue.

Technical Proficiencies and Skills:

• Proven experience in digital marketing, SEO, and social media management.
• Strong understanding of HTML, CSS, and website development principles.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog).
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Knowledge of online advertising platforms (e.g., Google Ads, Facebook Ads).
• Experience in running advertising campaigns on Chrome homepage, MSN homepage, Google News, and other article aggregator websites.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.

Other Requirements:
• A portfolio or case studies demonstrating successful digital marketing campaigns.
• Experience in managing similar projects, preferably for infotainment websites.
• Ability to work independently and meet deadlines.
• Proactive and results-oriented approach.

Key Performance Indicators (KPIs):
• Website traffic growth.
• Search engine ranking improvements.
• Social media engagement (likes, shares, comments).
• Advertising revenue generated.
• Number of brand collaborations secured.