Digital Marketing Expert - MemuniCity Project
Budget: ₹1,500 – ₹12,500 INR
# Digital Marketing Partner Requirement – MemuniCity
## About MemuniCity
MemuniCity is a hyperlocal marketplace built for apartment communities where residents can **buy, sell, teach, create, and earn** from their talents.
Link : https://memunicity.app
Our vision goes beyond e-commerce. We believe that **every consumer can also become a creator or service provider**. Whether someone is a home chef, baker, tailor, tutor, artist, fitness trainer, craft maker, or simply has a skill to share, MemuniCity provides a platform to reach customers within their own neighborhood.
**Our journey is:**
**Discover → Support → Create → Inspire → Thrive**
---
# Objective
We are looking for a passionate Digital Marketing professional or agency to help us build awareness, acquire users, and onboard thousands of home business owners onto the MemuniCity platform.
The ideal partner should think like a growth marketer and community builder—not just someone who runs advertisements.
---
# Primary Goals
### 1. Seller Acquisition (Highest Priority)
Acquire quality home business owners such as:
* Home Bakers
* Home Chefs
* Cloud Kitchens
* Tailors & Boutique Owners
* Tutors & Teachers
* Fitness Trainers
* Yoga Instructors
* Dance & Music Teachers
* Artists
* Handmade Craft Sellers
* Gift Makers
* Homemade Food Brands
* Beauty Professionals
* Freelancers offering local services
* Household product sellers
* Hobby creators
* Pet service providers
* Any individual running a business from home
Target:
* Build a large and active seller community.
---
### 2. User Acquisition
Acquire residents who will:
* Browse local products
* Purchase from nearby sellers
* Follow local creators
* Share listings
* Become repeat customers
Eventually many buyers should also become sellers.
---
### 3. Community Building
Grow engaged communities across:
* Facebook
* Instagram
* WhatsApp
* LinkedIn
* YouTube
* Telegram (optional)
Encourage discussions around:
* Home businesses
* Entrepreneurship
* Supporting local businesses
* Women entrepreneurs
* Apartment communities
* Side income opportunities
* Passion to profession stories
---
# Target Audience
Primary:
* Women entrepreneurs
* Housewives
* Working professionals with side businesses
* Students
* Retired professionals
* Skilled hobbyists
* Small home-based businesses
Secondary:
* Apartment residents
* Families
* Local shoppers
* Community associations
* Resident Welfare Associations (RWAs)
* Apartment management groups
---
# Scope of Work
The marketing partner should help with:
## Organic Marketing
* Facebook growth
* Instagram growth
* LinkedIn marketing
* Community engagement
* WhatsApp community building
* Content planning
* Social media management
* Local community outreach
---
## Performance Marketing
* Facebook Ads
* Instagram Ads
* Google Ads
* Lead Generation Campaigns
* App Install Campaigns
* Landing Page Optimization
* Retargeting campaigns
---
## Content Marketing
Create engaging content including:
* Reels
* Short videos
* Founder stories
* Seller success stories
* Educational content
* Home business tips
* Infographics
* Blog articles
* Customer testimonials
---
## Influencer Marketing
Collaborate with:
* Apartment influencers
* Mom bloggers
* Food bloggers
* Local creators
* Community influencers
* Micro influencers
---
## SEO
Improve visibility for searches such as:
* Home baker near me
* Home food delivery
* Tutor near me
* Tailor near me
* Home business marketplace
* Local handmade gifts
* Apartment marketplace
---
## Community Partnerships
Identify opportunities with:
* Apartment Associations
* Resident Welfare Associations
* Housing Societies
* Local Events
* Weekend Markets
* Flea Markets
* Women's Entrepreneur Networks
---
# Deliverables
The marketing partner should provide:
* Monthly marketing strategy
* Weekly execution plan
* Content calendar
* Social media creatives
* Ad creatives
* Campaign reports
* Performance dashboards
* Growth recommendations
---
# Success Metrics (KPIs)
Seller Growth
* Number of seller registrations
* Verified sellers
* Active sellers
* Cost per seller acquisition
User Growth
* App installs
* Registered users
* Active users
* Repeat users
* Customer acquisition cost
Marketing
* Website traffic
* Organic reach
* Engagement rate
* Leads generated
* Conversion rate
* Return on Ad Spend (ROAS)
Community
* Facebook community growth
* Instagram followers
* WhatsApp community members
* Newsletter subscribers
* Referral participation
---
# Ideal Candidate
We are looking for someone who:
* Has experience growing startups or marketplaces
* Understands community-led growth
* Has experience in Meta Ads and Google Ads
* Knows how to create viral and engaging social media content
* Can build organic communities alongside paid acquisition
* Is analytical and data-driven
* Can independently suggest and execute growth experiments
* Is passionate about supporting local entrepreneurs and home businesses
---
# What Success Looks Like
Within the first few months, we want to establish MemuniCity as the go-to platform for discovering and supporting home businesses in local communities.
Our goal is not just to gain downloads, but to build a thriving ecosystem where:
* More residents discover local talent.
* More creators start earning from their passions.
* Buyers become sellers.
* Neighborhoods become self-sustaining local economies.
If you are excited about building a purpose-driven platform that empowers communities and local entrepreneurs, we'd love to work with you.
## About MemuniCity
MemuniCity is a hyperlocal marketplace built for apartment communities where residents can **buy, sell, teach, create, and earn** from their talents.
Link : https://memunicity.app
Our vision goes beyond e-commerce. We believe that **every consumer can also become a creator or service provider**. Whether someone is a home chef, baker, tailor, tutor, artist, fitness trainer, craft maker, or simply has a skill to share, MemuniCity provides a platform to reach customers within their own neighborhood.
**Our journey is:**
**Discover → Support → Create → Inspire → Thrive**
---
# Objective
We are looking for a passionate Digital Marketing professional or agency to help us build awareness, acquire users, and onboard thousands of home business owners onto the MemuniCity platform.
The ideal partner should think like a growth marketer and community builder—not just someone who runs advertisements.
---
# Primary Goals
### 1. Seller Acquisition (Highest Priority)
Acquire quality home business owners such as:
* Home Bakers
* Home Chefs
* Cloud Kitchens
* Tailors & Boutique Owners
* Tutors & Teachers
* Fitness Trainers
* Yoga Instructors
* Dance & Music Teachers
* Artists
* Handmade Craft Sellers
* Gift Makers
* Homemade Food Brands
* Beauty Professionals
* Freelancers offering local services
* Household product sellers
* Hobby creators
* Pet service providers
* Any individual running a business from home
Target:
* Build a large and active seller community.
---
### 2. User Acquisition
Acquire residents who will:
* Browse local products
* Purchase from nearby sellers
* Follow local creators
* Share listings
* Become repeat customers
Eventually many buyers should also become sellers.
---
### 3. Community Building
Grow engaged communities across:
* YouTube
* Telegram (optional)
Encourage discussions around:
* Home businesses
* Entrepreneurship
* Supporting local businesses
* Women entrepreneurs
* Apartment communities
* Side income opportunities
* Passion to profession stories
---
# Target Audience
Primary:
* Women entrepreneurs
* Housewives
* Working professionals with side businesses
* Students
* Retired professionals
* Skilled hobbyists
* Small home-based businesses
Secondary:
* Apartment residents
* Families
* Local shoppers
* Community associations
* Resident Welfare Associations (RWAs)
* Apartment management groups
---
# Scope of Work
The marketing partner should help with:
## Organic Marketing
* Facebook growth
* Instagram growth
* LinkedIn marketing
* Community engagement
* WhatsApp community building
* Content planning
* Social media management
* Local community outreach
---
## Performance Marketing
* Facebook Ads
* Instagram Ads
* Google Ads
* Lead Generation Campaigns
* App Install Campaigns
* Landing Page Optimization
* Retargeting campaigns
---
## Content Marketing
Create engaging content including:
* Reels
* Short videos
* Founder stories
* Seller success stories
* Educational content
* Home business tips
* Infographics
* Blog articles
* Customer testimonials
---
## Influencer Marketing
Collaborate with:
* Apartment influencers
* Mom bloggers
* Food bloggers
* Local creators
* Community influencers
* Micro influencers
---
## SEO
Improve visibility for searches such as:
* Home baker near me
* Home food delivery
* Tutor near me
* Tailor near me
* Home business marketplace
* Local handmade gifts
* Apartment marketplace
---
## Community Partnerships
Identify opportunities with:
* Apartment Associations
* Resident Welfare Associations
* Housing Societies
* Local Events
* Weekend Markets
* Flea Markets
* Women's Entrepreneur Networks
---
# Deliverables
The marketing partner should provide:
* Monthly marketing strategy
* Weekly execution plan
* Content calendar
* Social media creatives
* Ad creatives
* Campaign reports
* Performance dashboards
* Growth recommendations
---
# Success Metrics (KPIs)
Seller Growth
* Number of seller registrations
* Verified sellers
* Active sellers
* Cost per seller acquisition
User Growth
* App installs
* Registered users
* Active users
* Repeat users
* Customer acquisition cost
Marketing
* Website traffic
* Organic reach
* Engagement rate
* Leads generated
* Conversion rate
* Return on Ad Spend (ROAS)
Community
* Facebook community growth
* Instagram followers
* WhatsApp community members
* Newsletter subscribers
* Referral participation
---
# Ideal Candidate
We are looking for someone who:
* Has experience growing startups or marketplaces
* Understands community-led growth
* Has experience in Meta Ads and Google Ads
* Knows how to create viral and engaging social media content
* Can build organic communities alongside paid acquisition
* Is analytical and data-driven
* Can independently suggest and execute growth experiments
* Is passionate about supporting local entrepreneurs and home businesses
---
# What Success Looks Like
Within the first few months, we want to establish MemuniCity as the go-to platform for discovering and supporting home businesses in local communities.
Our goal is not just to gain downloads, but to build a thriving ecosystem where:
* More residents discover local talent.
* More creators start earning from their passions.
* Buyers become sellers.
* Neighborhoods become self-sustaining local economies.
If you are excited about building a purpose-driven platform that empowers communities and local entrepreneurs, we'd love to work with you.