Digital Marketing Expert (Freelance consultant) for B2B Platform

Digital Growth Architect Needed for B2B Platform (Performance Marketing Consultant)
Project Type:
Freelancer (Monthly Retainer – Consultancy Role)

About Us
We are building BSB – a Tech-Driven Distribution & Integrated Supply Chain Platform focused on industrial raw materials like Polymer, Metal, Chemical, and Oil.
Our platform integrates buyers, suppliers, logistics, and trade finance into a unified ecosystem, and we are now looking to scale our digital acquisition strategy.

What We’re Looking For
We are seeking a highly experienced Digital Marketing Consultant (Freelancer) with 10+ years of experience who can guide and drive performance-based digital growth.
This is a strategy-focused role (not execution-heavy), working on a monthly retainership, with clear focus on result-driven outcomes.

Key Responsibilities
Develop a complete digital marketing strategy
Plan and optimize Facebook (Meta) & Google Ads campaigns
Design B2B lead generation funnels
Strategize and structure bulk email marketing campaigns
Define and track CAC, CPL, ROI, and conversion metrics
Suggest tools, automation, and scalable frameworks
Provide ongoing performance analysis and improvements
Coordinate with internal team for execution alignment

Scope of Work
Performance Marketing Strategy (Meta + Google)
Funnel Design (Landing Pages + CRM Integration)
Email Campaign Planning & Automation
Retargeting Strategy & Conversion Optimization
Budget Planning & ROI Tracking

Required Skills & Experience
Minimum 10+ years experience in Digital Marketing
Strong expertise in:
Facebook Ads (Meta)
Google Ads (Search & Display)
Email Marketing Campaigns
Proven track record in lead generation & ROI-driven campaigns
Experience in B2B / Industrial / Trade sectors is a big plus
Ability to work as a strategic consultant

Engagement Details
Type: Monthly Retainership
Nature: Consultancy (Strategy + Guidance)
Execution: Supported by internal team
Expectation: Committed, result-oriented approach

Success Metrics
Quality Lead Generation
Cost per Lead (CPL) Optimization
Conversion Rate Improvement
ROI on Ad Spend
Funnel Performance Efficiency