Digital Marketing, Email Marketing & Content-Creator Specialist
Budget: ₹12,500 – ₹37,500 INR
Job Title: Digital Marketing, Email Marketing & Content-Creator Specialist
Role Summary
We are looking for a creative, results-driven Digital Marketing, Email Marketing & Content-Creator Specialist to lead multi-channel marketing efforts. The candidate will help build and amplify our brand — showcasing our history, client portfolio, technical capability, and commitment to safety and digital transformation.
Key Responsibilities
• Plan, execute and optimise digital marketing campaigns (SEO, PPC/SEM) across service-sector pages and landing pages.
• Develop and manage email marketing programmes: lifecycle & automated campaigns, newsletters, client outreach, lead nurturing and segmentation.
• Design campaign creatives and assets using tools like Canva — including social media posts, banners, infographics, email templates, PPTs, brochures, and infographics.
• Create high-quality content: blogs, technical articles, case studies, press pieces, whitepapers, newsletters — tailored to different sectors and target audiences.
• Handle social media marketing across LinkedIn, X, Instagram, YouTube — including posts, videos, infographics, and client-testimonial/branding content.
• Conduct basic video editing (for social media and marketing videos), design email/video headers, and prepare marketing pitch decks as per Perfect Test House brand guidelines.
• Build and manage a marketing content & campaign calendar: schedule posts, email sends, campaign launches; coordinate with sales/technical teams for alignment.
• Use marketing automation and CRM tools for segmentation, lead tracking, automation workflows, and analytics.
• Ensure compliance with international email and data-privacy regulations (e.g. GDPR, CAN-SPAM, CASL), and maintain opt-in/opt-out hygiene.
• Collaborate cross-functionally with operations, technical, and sales teams to align marketing content with service offerings and client needs.
Required Qualifications & Skills
Must-have:
• Bachelor’s degree in Marketing, Business, Communications, Journalism or equivalent.
• 1–5 years of hands-on experience in digital marketing, email marketing, and content creation or similar roles.
• Strong command over content writing (technical & marketing copy), creative design sense, and ability to translate technical services into client-facing content.
• Proficiency in tools like Canva (or other design tools), basic video editing software, and marketing platforms (e.g. Mailchimp, HubSpot, ActiveCampaign or similar).
• Knowledge of SEO best practices, Google Analytics (or equivalent), and familiarity with PPC/SEM platforms (Google Ads, LinkedIn Ads).
• Experience in planning and executing email marketing and automation workflows (segmentation, lifecycle campaigns, A/B testing).
• Good project management, organizational and cross-team communication skills.
• Strong ethical standards, attention to compliance (email/data regulations), and ability to maintain confidentiality and professionalism.
Preferred / Nice-to-Have:
• Prior experience in B2B or industrial-sector marketing (oil & gas, manufacturing, engineering services).
• Experience publishing content to external platforms (industry blogs, newspapers, LinkedIn, Medium).
• Familiarity with CMS/website management (WordPress or similar).
• Graphic design or advanced video editing skills.
• Basic knowledge of HTML/CSS for email-template customization.
Role Summary
We are looking for a creative, results-driven Digital Marketing, Email Marketing & Content-Creator Specialist to lead multi-channel marketing efforts. The candidate will help build and amplify our brand — showcasing our history, client portfolio, technical capability, and commitment to safety and digital transformation.
Key Responsibilities
• Plan, execute and optimise digital marketing campaigns (SEO, PPC/SEM) across service-sector pages and landing pages.
• Develop and manage email marketing programmes: lifecycle & automated campaigns, newsletters, client outreach, lead nurturing and segmentation.
• Design campaign creatives and assets using tools like Canva — including social media posts, banners, infographics, email templates, PPTs, brochures, and infographics.
• Create high-quality content: blogs, technical articles, case studies, press pieces, whitepapers, newsletters — tailored to different sectors and target audiences.
• Handle social media marketing across LinkedIn, X, Instagram, YouTube — including posts, videos, infographics, and client-testimonial/branding content.
• Conduct basic video editing (for social media and marketing videos), design email/video headers, and prepare marketing pitch decks as per Perfect Test House brand guidelines.
• Build and manage a marketing content & campaign calendar: schedule posts, email sends, campaign launches; coordinate with sales/technical teams for alignment.
• Use marketing automation and CRM tools for segmentation, lead tracking, automation workflows, and analytics.
• Ensure compliance with international email and data-privacy regulations (e.g. GDPR, CAN-SPAM, CASL), and maintain opt-in/opt-out hygiene.
• Collaborate cross-functionally with operations, technical, and sales teams to align marketing content with service offerings and client needs.
Required Qualifications & Skills
Must-have:
• Bachelor’s degree in Marketing, Business, Communications, Journalism or equivalent.
• 1–5 years of hands-on experience in digital marketing, email marketing, and content creation or similar roles.
• Strong command over content writing (technical & marketing copy), creative design sense, and ability to translate technical services into client-facing content.
• Proficiency in tools like Canva (or other design tools), basic video editing software, and marketing platforms (e.g. Mailchimp, HubSpot, ActiveCampaign or similar).
• Knowledge of SEO best practices, Google Analytics (or equivalent), and familiarity with PPC/SEM platforms (Google Ads, LinkedIn Ads).
• Experience in planning and executing email marketing and automation workflows (segmentation, lifecycle campaigns, A/B testing).
• Good project management, organizational and cross-team communication skills.
• Strong ethical standards, attention to compliance (email/data regulations), and ability to maintain confidentiality and professionalism.
Preferred / Nice-to-Have:
• Prior experience in B2B or industrial-sector marketing (oil & gas, manufacturing, engineering services).
• Experience publishing content to external platforms (industry blogs, newspapers, LinkedIn, Medium).
• Familiarity with CMS/website management (WordPress or similar).
• Graphic design or advanced video editing skills.
• Basic knowledge of HTML/CSS for email-template customization.