Digital Marketing Design & SEO Optimisation

Job ID: 40467172

Budget: $250 – $750 AUD

We are seeking an experienced Digital Marketing & Asset Creation Specialist to manage and execute both our paid and organic marketing activities.

We already have an overarching marketing strategy in place, however we require someone who can understand that strategy, translate it into effective execution, and independently create, implement, manage and optimise campaigns and content aligned with our business goals.

This role requires a combination of creative, strategic and technical marketing capability. The successful candidate will be responsible for content creation, campaign execution, asset development, performance monitoring and ongoing optimisation across multiple digital channels.

The successful candidate will create and manage paid and organic digital marketing campaigns, develop marketing assets including graphics, videos, advertisements and social content, and execute marketing initiatives aligned with the broader company strategy and brand positioning. They will be responsible for managing and optimising paid advertising campaigns across platforms such as Meta, Google, LinkedIn and TikTok, while also planning, scheduling and managing organic social media content.

The role also includes writing marketing copy for advertisements, social posts, email campaigns and promotional material, monitoring campaign and content performance, and making data-driven improvements to maximise results. The successful candidate must ensure all content and campaigns remain aligned with brand messaging, business objectives and overall strategy, while also contributing proactive ideas and recommendations to improve performance and growth outcomes.

A concise weekly report will be required outlining completed tasks, campaign and content performance, key metrics and insights, optimisation opportunities, and priorities for the following week.

We are looking for someone with a strong understanding of digital marketing strategy and implementation, experience across both paid advertising and organic growth, strong creative and content production capability, and the ability to work independently with minimal supervision. Strong communication, organisation and strategic thinking skills are essential. Experience with tools such as Canva, Adobe Suite, CapCut, Figma, Meta Ads Manager and Google Ads will be highly regarded.

To apply, please provide examples of previous work and campaigns, a portfolio or social accounts managed, details of your experience with paid and organic marketing, any relevant performance results or case studies, and your availability and preferred engagement structure.