Digital Marketing & Creative Design Services for Zayith Kitchen Restaurant, MA, US
Budget: $2 – $8 USD
Zayith Kitchen Restaurant — Marketing Partner / Team
Location: Remote
Reporting to: Deep (Business Manager, Wadhwani Capital Group)
Role Type: Ongoing Monthly Engagement
Focus: Website, Digital Marketing, Email Campaigns, Social Media, and Creative Design
________________________________________
Role Overview
Zayith Kitchen (www.zayithkitchen.com) is a Mediterranean–Middle Eastern fusion restaurant located in Sudbury, Massachusetts, USA. This restaurant has been recently acquired by the Wadhwani Capital Group – a multi-generational family office based in Massachusetts, USA which owns more than 65 companies across energy, sustainability, technology, real-estate, private equity/credit investments.
We are looking for a dedicated digital marketing partner or small team to handle end-to-end marketing operations for the restaurant — including website management, SEO, online ads, email campaigns, creative design, and social media marketing.
The objective is to amplify brand visibility, drive engagement, and increase in-store visits through creative storytelling, consistent visuals, and data-driven execution.
________________________________________
Key Responsibilities
1. Website & SEO
• Build and maintain a modern, mobile-optimized website aligned with Zayith Kitchen’s brand and experience.
• Regularly update menus, special events, and promotions.
• Implement SEO strategies to boost rankings for high-intent local keywords (e.g., Mediterranean restaurant near Sudbury).
2. Digital Advertising
• Plan and manage Google Ads and Meta (Facebook/Instagram) campaigns to generate local awareness and reservations.
• Continuously optimize performance through A/B testing and keyword refinement.
• Deliver weekly ad reports summarizing spend, impressions, clicks, and ROI.
3. Social Media Marketing
• Manage Instagram and Facebook pages with a consistent, engaging tone.
• Post 4–5 pieces of content weekly — including reels, carousels, and stories.
• Coordinate content capture with the Restaurant Manager and Chef Dev (food shots, event clips, guest interactions).
• Create and maintain a Social Media Content Calendar, outlining planned posts, themes, captions, and publishing schedules — ensuring content is timely, visually cohesive, and strategically aligned with campaigns.
• Track engagement metrics (followers, reach, comments, shares) and identify top-performing content monthly.
4. Email Marketing & Campaigns
• Maintain and grow an email subscriber list (from website sign-ups and digital leads).
• Design and send biweekly or monthly newsletters with new dishes, events, and chef features.
• Run targeted campaigns for holidays, loyalty offers, and special promotions.
• Manage campaign analytics (open rate, CTR, conversions) via Mailchimp, HubSpot, or Zoho Campaigns.
• Build simple automated flows for welcome emails, feedback collection, and re-engagement.
5. Creative Design & Collateral
• Design and update digital and printed menus using Canva or similar tools.
• Produce flyers, brochures, postcards, and tabletop displays (1–2 per month).
• Maintain a strong, cohesive visual identity across all creative materials.
• Ensure all designs are reviewed and approved prior to posting or printing.
6. Online Reputation & Reviews
• Monitor Google and Yelp reviews daily.
• Manage and respond to 4-star and 5-star reviews consistently and professionally.
• Prepare monthly sentiment analysis reports to capture customer perception and recurring themes.
7. Customer Engagement & Insights
• Conduct monthly customer satisfaction surveys using Google Forms or similar tools.
• Track and analyze engagement across all digital touchpoints (social, email, website, ads).
• Submit a weekly performance summary highlighting results, actions, and next steps.
8. Influencer & Local Collaboration
• Identify and partner with Boston-area influencers, food bloggers, and media outlets for promotions or collaborations.
• Track influencer impact and ROI from referral codes or campaign hashtags.
________________________________________
Skills & Experience Required
• Minimum 3 years of experience in digital marketing, preferably in hospitality or F&B.
• Strong proficiency in:
o Website tools: WordPress, Wix, or Squarespace
o Design: Canva, Photoshop, or Figma
o Marketing platforms: Google Ads, Meta Ads, Mailchimp (or equivalent)
o Analytics: Google Analytics, Meta Insights, and SEO tools
• Excellent aesthetic sense and understanding of restaurant or lifestyle branding.
• Strong written and verbal English communication skills.
• Ability to collaborate in real time with U.S.-based teams via WhatsApp, Zoom, or Google Meet.
________________________________________
Communication & Collaboration
• Quick turnaround and real-time communication are essential for this role.
• The team must be available for WhatsApp calls and same-day discussions during overlapping hours.
• The Restaurant Manager will be the primary day-to-day point of contact.
• Deep (Business Manager, Wadhwani Capital Group) or the Owner of Wadhwani Capital Group may connect occasionally for strategic or creative direction.
________________________________________
Deliverables & Reporting
• Weekly: Campaign performance summary (ads, SEO, social, email).
• Monthly:
o Updated website and menu
o Email newsletter & marketing collateral
o Review sentiment and survey results
• Quarterly:
o Performance review and creative refresh recommendations
________________________________________
Key Performance Indicators (KPIs)
• Growth in social engagement, website traffic, and email subscribers.
• Consistent delivery of high-quality visuals and campaigns.
• On-time deliverables, accurate reporting, and smooth coordination.
• Increased customer visits, reviews, and brand recall in local community.
________________________________________
Overall Goal
To create a vibrant, consistent, and data-driven digital presence for Zayith Kitchen that highlights our authentic Mediterranean–Middle Eastern flavors, attracts new diners, and strengthens our connection with loyal customers through creative storytelling, marketing precision, and a cohesive visual identity.
Location: Remote
Reporting to: Deep (Business Manager, Wadhwani Capital Group)
Role Type: Ongoing Monthly Engagement
Focus: Website, Digital Marketing, Email Campaigns, Social Media, and Creative Design
________________________________________
Role Overview
Zayith Kitchen (www.zayithkitchen.com) is a Mediterranean–Middle Eastern fusion restaurant located in Sudbury, Massachusetts, USA. This restaurant has been recently acquired by the Wadhwani Capital Group – a multi-generational family office based in Massachusetts, USA which owns more than 65 companies across energy, sustainability, technology, real-estate, private equity/credit investments.
We are looking for a dedicated digital marketing partner or small team to handle end-to-end marketing operations for the restaurant — including website management, SEO, online ads, email campaigns, creative design, and social media marketing.
The objective is to amplify brand visibility, drive engagement, and increase in-store visits through creative storytelling, consistent visuals, and data-driven execution.
________________________________________
Key Responsibilities
1. Website & SEO
• Build and maintain a modern, mobile-optimized website aligned with Zayith Kitchen’s brand and experience.
• Regularly update menus, special events, and promotions.
• Implement SEO strategies to boost rankings for high-intent local keywords (e.g., Mediterranean restaurant near Sudbury).
2. Digital Advertising
• Plan and manage Google Ads and Meta (Facebook/Instagram) campaigns to generate local awareness and reservations.
• Continuously optimize performance through A/B testing and keyword refinement.
• Deliver weekly ad reports summarizing spend, impressions, clicks, and ROI.
3. Social Media Marketing
• Manage Instagram and Facebook pages with a consistent, engaging tone.
• Post 4–5 pieces of content weekly — including reels, carousels, and stories.
• Coordinate content capture with the Restaurant Manager and Chef Dev (food shots, event clips, guest interactions).
• Create and maintain a Social Media Content Calendar, outlining planned posts, themes, captions, and publishing schedules — ensuring content is timely, visually cohesive, and strategically aligned with campaigns.
• Track engagement metrics (followers, reach, comments, shares) and identify top-performing content monthly.
4. Email Marketing & Campaigns
• Maintain and grow an email subscriber list (from website sign-ups and digital leads).
• Design and send biweekly or monthly newsletters with new dishes, events, and chef features.
• Run targeted campaigns for holidays, loyalty offers, and special promotions.
• Manage campaign analytics (open rate, CTR, conversions) via Mailchimp, HubSpot, or Zoho Campaigns.
• Build simple automated flows for welcome emails, feedback collection, and re-engagement.
5. Creative Design & Collateral
• Design and update digital and printed menus using Canva or similar tools.
• Produce flyers, brochures, postcards, and tabletop displays (1–2 per month).
• Maintain a strong, cohesive visual identity across all creative materials.
• Ensure all designs are reviewed and approved prior to posting or printing.
6. Online Reputation & Reviews
• Monitor Google and Yelp reviews daily.
• Manage and respond to 4-star and 5-star reviews consistently and professionally.
• Prepare monthly sentiment analysis reports to capture customer perception and recurring themes.
7. Customer Engagement & Insights
• Conduct monthly customer satisfaction surveys using Google Forms or similar tools.
• Track and analyze engagement across all digital touchpoints (social, email, website, ads).
• Submit a weekly performance summary highlighting results, actions, and next steps.
8. Influencer & Local Collaboration
• Identify and partner with Boston-area influencers, food bloggers, and media outlets for promotions or collaborations.
• Track influencer impact and ROI from referral codes or campaign hashtags.
________________________________________
Skills & Experience Required
• Minimum 3 years of experience in digital marketing, preferably in hospitality or F&B.
• Strong proficiency in:
o Website tools: WordPress, Wix, or Squarespace
o Design: Canva, Photoshop, or Figma
o Marketing platforms: Google Ads, Meta Ads, Mailchimp (or equivalent)
o Analytics: Google Analytics, Meta Insights, and SEO tools
• Excellent aesthetic sense and understanding of restaurant or lifestyle branding.
• Strong written and verbal English communication skills.
• Ability to collaborate in real time with U.S.-based teams via WhatsApp, Zoom, or Google Meet.
________________________________________
Communication & Collaboration
• Quick turnaround and real-time communication are essential for this role.
• The team must be available for WhatsApp calls and same-day discussions during overlapping hours.
• The Restaurant Manager will be the primary day-to-day point of contact.
• Deep (Business Manager, Wadhwani Capital Group) or the Owner of Wadhwani Capital Group may connect occasionally for strategic or creative direction.
________________________________________
Deliverables & Reporting
• Weekly: Campaign performance summary (ads, SEO, social, email).
• Monthly:
o Updated website and menu
o Email newsletter & marketing collateral
o Review sentiment and survey results
• Quarterly:
o Performance review and creative refresh recommendations
________________________________________
Key Performance Indicators (KPIs)
• Growth in social engagement, website traffic, and email subscribers.
• Consistent delivery of high-quality visuals and campaigns.
• On-time deliverables, accurate reporting, and smooth coordination.
• Increased customer visits, reviews, and brand recall in local community.
________________________________________
Overall Goal
To create a vibrant, consistent, and data-driven digital presence for Zayith Kitchen that highlights our authentic Mediterranean–Middle Eastern flavors, attracts new diners, and strengthens our connection with loyal customers through creative storytelling, marketing precision, and a cohesive visual identity.