Digital Marketing Consultant for Fabric Care Brand

JOB TITLE

Freelance Digital Marketing Consultant (Pilot Phase – 3 Months)

ABOUT US

Synergy is a premium, process-driven fabric care brand based in Jamshedpur.

We are starting our first structured digital marketing initiative.
We are strong in operations but relatively new to professional digital marketing.

We are looking for a knowledgeable freelancer who can guide us and set up the right foundation.

ENGAGEMENT STRUCTURE

This will begin as a 3-month pilot project with a lean budget.

If performance is satisfactory, scope and budget will be scaled.

OBJECTIVE (PHASE 1 – PILOT)

Set up proper digital foundation

Launch controlled paid campaigns

Generate measurable local leads

Establish tracking & reporting

Build a structured roadmap for scale

SCOPE OF WORK (PILOT PHASE)
1️⃣ Foundation Setup

Meta Pixel & Google conversion tracking

Basic funnel structure

Google Business Profile optimization guidance

Campaign structure planning

2️⃣ Paid Campaigns

Run limited-budget Meta Ads

Run small Google Search campaign (if recommended)

Weekly optimization

3️⃣ Reporting

Weekly summary

Cost per lead tracking

Conversion performance review

4️⃣ Strategy Direction

Since this is our first structured initiative, we expect:

Clear guidance on what needs to be done

Step-by-step roadmap

Advice on content direction

PILOT BUDGET

Freelancer Retainer: ₹10,000 – ₹20,000 per month
Ad Spend Budget: ₹15,000 – ₹30,000 per month

(Performance-linked incentive possible.)

Scope and budget will increase after successful pilot results.

WHAT WE EXPECT

Honest advice (even if we are doing something wrong)

Data-driven decision making

No focus on vanity metrics

Structured thinking

Clear communication

IDEAL CANDIDATE

Experience with Meta & Google Ads

Experience with local/service-based businesses

Comfortable working with business owners new to digital marketing

Able to design a clear 90-day roadmap

APPLICATION REQUIREMENTS

Please share:

2 case studies with numbers

Your approach for a small pilot budget

Expected KPIs for this range

Your monthly fee

Tools you use for tracking & reporting

IMPORTANT NOTE

This is a long-term opportunity.
We prefer someone who can grow with us as we scale.