Digital Marketing & Communication Skills Training

I’m rolling out a blended learning programme for my team and need someone who can confidently cover both the hard-skilled side of Digital Marketing and the soft-skilled art of effective Communication. Your job is to design and deliver live sessions, back them up with engaging materials, and give me clear evidence that the participants have absorbed what you taught.

Technical component – Digital Marketing
I want practical, up-to-date content that takes learners from the basics of campaign setup through to data-driven optimisation: SEO, paid ads, social media strategy, conversion tracking, analytics dashboards—the works. Real-world examples and short hands-on exercises are essential so attendees can apply the tactics immediately to our ongoing projects.

Soft-skill component – Communication
Parallel to the tech track, I need a communication module that sharpens business writing, presentation delivery, and active-listening skills. Role-play scenarios, feedback loops, and quick reflection tasks will keep engagement high and help the lessons stick.

Deliverables
• Curriculum outline with session flow for both tracks
• Slide deck(s) and any supplementary worksheets/cheat-sheets
• Interactive activities or mini-projects for each topic
• Short pre- and post-training assessments plus a summary report on participant progress

All sessions will be run live online; recordings and materials must be handed over afterwards so we can reuse them internally. If this dual-track approach sounds like your ideal playground, let’s talk dates and dig into the finer details.