Digital Marketing and Cold Outbound E-mail Expert using MailShake

Job ID: 33381841

Budget: $25 – $50 CAD

What I Need: I need to reboot/restart/refine my ‘paused’ outbound cold e-mail campaigns that were initially set up in 2020, before the COVID pandemic. I’m looking for a skilled and experienced part-time freelancer who has a solid working knowledge of setting up, refining, and/or managing small outbound cold e-mail campaigns using MailShake and/or ActiveCampaign.

Also, as may be required, the freelancer needs to know how to properly integrate and manage MailShake with Google Gmail, LeadFuze, ZeroBounce/MailGenius, ActiveCampaign, and LinkedIn.

The freelancer must know how to navigate the nuances of setting up and managing cold outbound e-mail campaigns to avoid deliverability, credibility, and reputation issues. It would be an added benefit if the freelancer had experience with short-form cold e-mail copywriting. However, copywriting experience is not a prerequisite for this project.

Experience, Skills, and Characteristics:

• Self-starter with a results-based approach. Must be able to communicate in spoken and written English.
• A desire to fully understand my business as it pertains to the objectives/goals of my outbound cold e-mail campaigns.
• Reboot the various ‘paused; outbound cold bulk e-mail campaigns currently set up in MailShake.
• Continue the automated importation of targeted job-specific contacts from LeadFuze into MailShake.
• Solid knowledge of using Excel database spreadsheets and importing contacts into MailShake.
• Check the e-mail content and format for deliverability to inboxes and suggest changes as required.
• Help to maintain and manage domain health and minimize SPAM reports.
• Make any adjustments needed for the automation sequencing in MailShake.
• Focus on the proper setup of full automation of campaigns and sequences.

Important Background Information: Most of the initial setup work (the heavy lifting) on my cold/warm outbound e-mail campaigns in MailShake was completed in 2020. Due to the COVID-19 pandemic and government-mandated restrictions on gatherings, conferences, conventions, corporate training meetings, and travel, I had to ‘pause’ the outbound e-mail marketing campaigns until these restrictions were lifted. Now I need to reboot the campaigns.

Also, my previous freelancer who set up the initial e-mail campaigns started a family, and they will be moving to a different country in the coming months. As a result, I’m looking for a new freelancer.

About Me and My Business: I’m a professional speaker, consultant, and negotiating coach. I conduct presentations, seminars, and learning workshops on negotiating for industry/trade associations and corporations. Soon I will be launching a new online negotiating course for salespeople that will be hosted on the Thinkific platform. Also, I will be selling my negotiating E-books and digital products on the SamCart platform in the coming weeks.

Note: I’m not interested in a freelancer who wants to learn how to do digital marketing automation at my expense. The freelancer needs to have the experience and skills to reboot and refine these paused campaigns.
Related categories: Bulk Marketing Digital Marketing