Digital Marketing Agency NEEDED!

Our Company
We are startup oriented in Healthy Longevity Supplement products.
We believe that healthy nutrition has been neglected for many years and it has caused early aging for midlife women. Vitruvin (www.vitruvin.com, pass: vitruvin) is a company with mission to deliver healthy and beautiful aging for mid-life women by delivering top-class supplements. Our ingredients are sourced from the best locations globally, bottled and tested in USA to ensure the best possible quality for our customers.
Competitive advantage’s: Delivery Time: 1-2 days, Product quality – Fully traceable ingredients supply chain & COA’s for each batch (We have many fakes in the market), Educated team with Top level scientists & researchers.
What are we looking for:
We are looking for a long term partnership with digital marketing agency or freelancer. This task is just a market test. Once we have found effective channels, audience and message, we’ll need to scale. Budgets will get larger and we’ll need your services all the way to run and optimize our lead generation through ads.

Predictive Target Customer based on general statistical data:
• Is based in the US nad lives around Sounth Carolina in the East Cost.
• Women aged 55 – 70.
• Person is healthy weight, eats balanced diet and exercises regularly.
• Interested in Art and Crafts.
• Main Painpoints: Healthy Aging, Heath Health, Joint Health, Mental Health.
• Top reasons for purchase: Delivery Time, Reviews, Product Quality, Availability
• Âverage basked value $110
The main goal of this market experiment is to test different:

• Confirm Audiences & Target Customer – where we can get the lowest CPL, but still quality leads?
• Test Women aged 40-55 vs Women 55-70 for better CPS/CPL
• Test Main Painpoints: Healthy Aging, Heath Health, Joint Health vs Energy, Skin & Hair, Immune health.
• Test Dummy buyer vs Educated buyer for CPS/CPL.
• Lead Magnets
• Messages/headlines – what catches most attention and converts best?
• Creatives (copy +video/image)

KPI that we are looking at:
• ad CTR
• #leads & CPL (Cost Per Lead)
• CPS

Budget for ads: 500 – 1000$. It can be adjusted if you provide arguments.

Campaign timing: we'd like to run a test campaign for 1 week.

Payment Milestones:
• 40% - creatives delivered (ad copy, video, images)
• 40% - ad campaigns set up on our Facebook account
• 20% - optimization till the end of the campaign (1 week)

How to bid
• I respect you for paying attention to details and reading this document to the end. Please, start your bid with the short phrase "Win-Win". This will allow me to sort your proposal from other automated and blind bids.
• Please provide your rough estimations on CPC and CPL. I know, it's impossible to foresee in advance very precisely, but we are looking for professionals who know what's possible.
• Please indicate the scope and volume of your work: how many campaigns, ads, visuals (images/ videos) and copy variations you will create. Testing and finding out what works best is very important for us. Therefore we will choose freelancer based not solely on the price but on scope of work and price.
• As we are looking for a long term partnership, we'd love to see a few examples of how you managed to achieve significant results cost-effectively. Please, share at least a sentence or two about your recent results. We can discuss more details in private messages. Confidentiality is guaranteed.