Digital Marketing

Job ID: 40414161

Budget: ₹1,500 – ₹12,500 INR

Project Title:

Vrutsa Academy – Student Enrollment Marketing & Promotion

Project Description:

We are looking for an experienced digital marketer / growth expert to promote **Vrutsa Academy** and generate **quality student enrollments** for our courses.

Our academy offers **music classes and creative training programs**, and we want to scale admissions through strategic online promotion.

Objectives:

* Increase student enrollments
* Generate high-quality leads (students + parents)
* Build strong brand visibility for Vrutsa Academy
* Improve social media presence and engagement

Scope of Work:

* Create and execute marketing strategy
* Run paid ads (Instagram / Facebook / Google)
* Lead generation campaigns (landing pages / forms)
* Social media content planning & posting
* Funnel setup (ads → lead → conversion)
* WhatsApp / CRM lead nurturing strategy
* Suggest influencer marketing if required

Deliverables:

* Weekly lead reports
* Campaign performance tracking
* Cost per lead optimization
* Conversion strategy

Requirements:

* Proven experience in education / course marketing
* Must show past results (leads, enrollments, ROI)
* Strong knowledge digital ad
* Ability to generate real conversions, not just reach

Budget:

₹5,000 – ₹10,000/month (can increase based on performance)

Target Audience:

* Students (age 10–30)
* Parents (for younger students)
* Location: Chennai (and nearby areas)

Bonus (Optional):

* Experience in music academy promotions
* Influencer tie-ups
* Viral reel strategy

Proposal Requirement:

Please include:

* Past campaign results
* Strategy you would use for Vrutsa Academy
* Expected leads per month