Digital Marketing

Job ID: 39954674

Budget: $30 – $250 USD

Social Media Creation & Management

Create official Venus Group business pages on:

Facebook

Instagram

LinkedIn

Pinterest

Twitter (X)

Ensure consistent branding (profile images, banners, bio, website links).

Plan and publish 2–3 high-quality posts per week (photos, videos, lighting ideas, product highlights, energy-saving tips, etc.).

Manage interactions, comments, and private messages.

Grow organic reach and followers through smart content and engagement.

2️⃣ Paid Advertising (Performance Marketing)

Set up and manage Google Ads (Search, Shopping, Performance Max).

Run Facebook & Instagram Ads (awareness + conversion campaigns).

Manage retargeting campaigns for:

Visitors who viewed products but didn’t buy

Abandoned carts

Returning customers

Monitor ad performance and optimize for best ROI and lowest CPA.

Create monthly ad performance reports with insights and improvement plans.

3️⃣ Email Marketing & Automation

Set up and manage Mailchimp or Klaviyo (we can provide access).

Build automated flows:

Abandoned cart reminder

Welcome emails for new customers

Product recommendation / upsell campaigns

Design and send monthly newsletters featuring new arrivals, promotions, and product tips.

Segment email lists by customer type (retail / professional / bulk buyers).

4️⃣ Analytics & Reporting

Track and report key results using:

Google Analytics 4 (GA4)

Google Tag Manager

Meta Pixel

Provide monthly reports showing performance of all paid ads, email campaigns, and social media growth.

Suggest actionable ideas to improve conversion rates and engagement.

⚙️ Skills & Requirements

Proven experience with E-commerce marketing (WooCommerce or Shopify).

Advanced knowledge of Google Ads, Meta Ads, and email marketing tools.

Strong skills in social media management and content creation.

Basic graphic design skills (Canva or Photoshop).

Excellent English communication (Dutch/French is a plus).

Knowledge of the Belgian or EU market is an advantage.

Experience with LED lighting, electronics, or home improvement products is a plus.
Budget & Duration

Trial period: 1 month (fixed budget €250–€500).

After successful results → long-term monthly collaboration with performance bonuses.

Goal: Build a lasting partnership and grow Venus Group into one of Belgium’s top lighting brands.