Digital Marketer for Sumeru Living
Budget: ₹1,500 – ₹12,500 INR
About Sumeru Living
Sumeru Living is a boutique luxury senior living community in Hennur, Bengaluru — 32 thoughtfully designed rooms offering comfort, dignity, and community for senior residents. We are in the pre-launch phase and building our brand presence from the ground up.
We're looking for a sharp, self-driven digital marketing enthusiast to own our social media presence and help us reach the right families in Bengaluru and beyond. This is an excellent opportunity to build a real portfolio in the luxury senior living and real estate space — with hands-on exposure across content, paid media, and community engagement.
Since the property is in pre-launch, the current workload is light — roughly 1–2 posts per week, comment and engagement management, and foundational ad setup. This will grow as we approach launch.
What you'll do
1. Create and schedule 1–2 Instagram/Facebook posts per week (captions, creative briefs, or basic design)
2. Engage with followers — reply to comments, engage on relevant community posts and pages
3. Set up and manage Meta Ads (Facebook/Instagram) targeting families of seniors in Bengaluru
4. Support Google Ads campaigns — search and display, with a focus on local lead generation
5. Research and apply India-specific digital marketing approaches relevant to the senior living and luxury real estate segment
6.Track basic performance metrics and share a short weekly report
7. Help build an organic audience ahead of the property launch
What we're looking for
1. Hands-on knowledge of Meta Ads Manager and Google Ads (even if self-taught or academic)
2. Understanding of lead generation funnels — awareness → interest → inquiry
3. Good written English; ability to write with warmth, dignity, and a premium tone
4. Familiarity with the Indian consumer mindset, especially in Bengaluru / Tier-1 cities
5. Eye for content that resonates with an older demographic and their adult children
6. Ability to work independently with minimal hand-holding
7. Pursuing or recently completed a degree/diploma in Marketing, Communications, or a related field — OR demonstrable self-taught experience
Nice to have
1. Prior work with real estate, hospitality, or wellness brands
2. Basic Canva / design skills for social creatives
3. Knowledge of WhatsApp Business for lead nurturing
4. Familiarity with tools like Meta Business Suite, Google Analytics, or similar
Engagement details
Type: Freelance / Internship (project-based)
Hours: ~3–8 hrs/week to start; will scale with launch milestones
Location: Remote (Bengaluru candidates preferred for occasional in-person visits to the property)
Pay: Stipend / minimal pay — this is primarily a portfolio and experience opportunity. Performance incentives possible as we grow.
Duration: 1-3 months with potential to grow into a longer engagement
Sumeru Living is a boutique luxury senior living community in Hennur, Bengaluru — 32 thoughtfully designed rooms offering comfort, dignity, and community for senior residents. We are in the pre-launch phase and building our brand presence from the ground up.
We're looking for a sharp, self-driven digital marketing enthusiast to own our social media presence and help us reach the right families in Bengaluru and beyond. This is an excellent opportunity to build a real portfolio in the luxury senior living and real estate space — with hands-on exposure across content, paid media, and community engagement.
Since the property is in pre-launch, the current workload is light — roughly 1–2 posts per week, comment and engagement management, and foundational ad setup. This will grow as we approach launch.
What you'll do
1. Create and schedule 1–2 Instagram/Facebook posts per week (captions, creative briefs, or basic design)
2. Engage with followers — reply to comments, engage on relevant community posts and pages
3. Set up and manage Meta Ads (Facebook/Instagram) targeting families of seniors in Bengaluru
4. Support Google Ads campaigns — search and display, with a focus on local lead generation
5. Research and apply India-specific digital marketing approaches relevant to the senior living and luxury real estate segment
6.Track basic performance metrics and share a short weekly report
7. Help build an organic audience ahead of the property launch
What we're looking for
1. Hands-on knowledge of Meta Ads Manager and Google Ads (even if self-taught or academic)
2. Understanding of lead generation funnels — awareness → interest → inquiry
3. Good written English; ability to write with warmth, dignity, and a premium tone
4. Familiarity with the Indian consumer mindset, especially in Bengaluru / Tier-1 cities
5. Eye for content that resonates with an older demographic and their adult children
6. Ability to work independently with minimal hand-holding
7. Pursuing or recently completed a degree/diploma in Marketing, Communications, or a related field — OR demonstrable self-taught experience
Nice to have
1. Prior work with real estate, hospitality, or wellness brands
2. Basic Canva / design skills for social creatives
3. Knowledge of WhatsApp Business for lead nurturing
4. Familiarity with tools like Meta Business Suite, Google Analytics, or similar
Engagement details
Type: Freelance / Internship (project-based)
Hours: ~3–8 hrs/week to start; will scale with launch milestones
Location: Remote (Bengaluru candidates preferred for occasional in-person visits to the property)
Pay: Stipend / minimal pay — this is primarily a portfolio and experience opportunity. Performance incentives possible as we grow.
Duration: 1-3 months with potential to grow into a longer engagement