Digital Marketer for Exam Prep Leads

I am seeking a skilled digital marketer and lead generation specialist to help expand my online education service, Exam Quest (examquest.info). Our platform assists individuals in preparing for major certification and academic exams such as CompTIA, ISC2, PMP, GED, GRE, and more. We also provide guidance through online proctoring systems like PearsonVUE, OnVUE, and Honorlock.

Key Responsibilities:
Develop and execute lead generation strategies across:
 • Instagram (stories, reels, carousel posts)
 • LinkedIn (engagement in certification groups, DM outreach)
 • Reddit (targeted subreddits like r/CompTIA, r/PMP, r/GRE, etc.)
 • Facebook (certification exam prep groups)

- Create and share engaging, informative infographics and short-form content to attract attention and educate potential clients
- Bring in qualified leads — people actively preparing for certification or academic exams
- Monitor performance and optimize campaigns for reach, conversion, and ROI
- Suggest new channels or strategies for growth

Ideal Candidate Will Have:
- Proven success in digital marketing and lead generation, especially on LinkedIn, Reddit, and Instagram
- Strong graphic design skills — can create eye-catching, informative visuals
- Understanding of the education/certification space (CompTIA, PMP, GRE, etc.)
- Experience engaging in groups/forums/communities (Reddit, Facebook, etc.)
- Strong communication and data analysis skills