Digital Marketer Needed for Gym in Karachi (Social Media Ads + Content Creation)

We are looking for an experienced digital marketer to handle the marketing of our Karachi-based gym. The goal is to increase memberships, build brand awareness, and engage the local fitness community through professional content creation and targeted ad campaigns.

Scope of Work:

Create engaging and professional content (images, reels, posts) for Instagram & Facebook

Run paid ads on Instagram and Facebook targeting Karachi audience

Manage ad campaigns with a focus on lead generation and conversions (gym sign-ups & inquiries)

Develop a simple monthly content calendar

Provide weekly performance reports with suggestions for improvement

Ideal Candidate:

Proven experience with fitness/health/gyms or local businesses

Strong skills in social media content creation + ad campaign management

Knowledge of audience targeting in Pakistan/Karachi market

Creative eye for engaging fitness-related visuals

Deliverables:

Regular Instagram & Facebook content (posts + reels/stories)

Active ad campaigns with optimized targeting

Weekly report on performance, leads, and improvements