Digital Marketer
Budget: ₹100 – ₹400 INR
We are seeking a dynamic Digital Marketer to drive online growth for our clothing brand. This role requires a mix of creativity, analytical skills, and a deep understanding of fashion e-commerce. You’ll be responsible for building digital campaigns that elevate our brand, engage audiences, and convert browsers into loyal customers.
Key Responsibilities
- Campaign Strategy & Execution
- Develop and manage digital marketing campaigns across social media, search, email, and display.
- Align campaigns with seasonal launches, fashion trends, and brand storytelling.
- Content & Creative
- Collaborate with designers and copywriters to produce engaging visuals, product copy, and ads.
- Ensure brand tone and aesthetics are consistent across all digital platforms.
- SEO & Website Optimization
- Optimize product pages, blogs, and landing pages for search visibility.
- Track and improve site performance, user experience, and conversion rates.
- Social Media Management
- Plan and execute content calendars for Instagram, Facebook, Pinterest, and emerging platforms.
- Engage with followers, influencers, and fashion communities to grow brand presence.
- Analytics & Reporting
- Monitor KPIs including traffic, engagement, CTR, and ROI.
- Provide insights and recommendations to refine campaigns and maximize impact.
- Paid Advertising
- Manage Google Ads, Meta Ads, and retargeting campaigns.
- Optimize ad spend for maximum reach and conversions.
- Email & CRM
- Create targeted email campaigns for promotions, new arrivals, and customer retention.
- Segment audiences to deliver personalized experiences.
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Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–2 years of experience in digital marketing, preferably in fashion/e-commerce.
- Strong knowledge of SEO, SEM, Google Analytics, and social media tools.
- Creative flair with an eye for fashion trends and visual storytelling.
- Excellent communication skills and ability to work cross-functionally.
What We’re Looking For
- Passion for fashion and digital innovation.
- Ability to balance creativity with data-driven decision-making.
- Proactive mindset with a knack for spotting trends before they peak.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
Perks
- Opportunity to shape the digital voice of a growing fashion brand.
- Creative freedom to experiment with campaigns and content.
- Collaborative team environment with designers, photographers, and strategists.
Key Responsibilities
- Campaign Strategy & Execution
- Develop and manage digital marketing campaigns across social media, search, email, and display.
- Align campaigns with seasonal launches, fashion trends, and brand storytelling.
- Content & Creative
- Collaborate with designers and copywriters to produce engaging visuals, product copy, and ads.
- Ensure brand tone and aesthetics are consistent across all digital platforms.
- SEO & Website Optimization
- Optimize product pages, blogs, and landing pages for search visibility.
- Track and improve site performance, user experience, and conversion rates.
- Social Media Management
- Plan and execute content calendars for Instagram, Facebook, Pinterest, and emerging platforms.
- Engage with followers, influencers, and fashion communities to grow brand presence.
- Analytics & Reporting
- Monitor KPIs including traffic, engagement, CTR, and ROI.
- Provide insights and recommendations to refine campaigns and maximize impact.
- Paid Advertising
- Manage Google Ads, Meta Ads, and retargeting campaigns.
- Optimize ad spend for maximum reach and conversions.
- Email & CRM
- Create targeted email campaigns for promotions, new arrivals, and customer retention.
- Segment audiences to deliver personalized experiences.
---
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field.
- 1–2 years of experience in digital marketing, preferably in fashion/e-commerce.
- Strong knowledge of SEO, SEM, Google Analytics, and social media tools.
- Creative flair with an eye for fashion trends and visual storytelling.
- Excellent communication skills and ability to work cross-functionally.
What We’re Looking For
- Passion for fashion and digital innovation.
- Ability to balance creativity with data-driven decision-making.
- Proactive mindset with a knack for spotting trends before they peak.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
Perks
- Opportunity to shape the digital voice of a growing fashion brand.
- Creative freedom to experiment with campaigns and content.
- Collaborative team environment with designers, photographers, and strategists.