UK Digital Campaign for Invisa-Hanger

UK Online Marketing Program – INVISA-HANGER

Project Overview

Develop, launch, and manage a UK-focused online marketing program for INVISA-HANGER, a patented stainless steel plant hanger system, using existing media assets and the current website:
https://wirepothanger.com/

The objective is to successfully introduce and establish the product in the UK market, drive awareness, and generate minimum sales of 5,000 units within 12 months.

Project Duration
• Initial Term: 12 months from contract start date
• Review Point: Upon reaching 5,000 units sold OR end of 12 months (whichever comes first)

Scope of Services

1. UK Website Localization & Optimization
• Adapt existing website for UK audience:
o British spelling, tone, and messaging
o Pricing in GBP (£16.99 per unit + shipping)
o UK-specific shipping, returns, and policies
• Configure and launch a .co.uk domain
• Ensure compliance with UK standards:
o GDPR (cookie consent, privacy policy)
o VAT display clarity (if applicable)
• Optimize for conversions (mobile-first UX, fast load times)

2. Shopify UK Setup & Integration
• Create and configure UK-based Shopify store
• Integrate with website and payment systems:
o GBP payments (Shopify Payments, PayPal, etc.)
• Set up:
o Shipping rates and zones (UK-wide)
o Inventory tracking
o Discount structures (multi-unit offers)

3. Campaign Development & Launch
• Develop a cohesive UK marketing strategy using existing video and still assets:
o Garden/home décor positioning
o Seasonal campaigns (spring gardening, hanging baskets, Halloween use case)
• Launch across key platforms:
o Meta (Facebook & Instagram)
o Google Ads (Search + Shopping)
• Create and test ad creatives and messaging tailored to UK consumers

4. Influencer & Garden Group Outreach
• Identify and engage:
o UK gardening influencers
o Garden centres, horticultural groups, and online communities
• Develop collaboration strategy:
o Product seeding
o Affiliate/discount codes
• Provide ongoing media and content direction to partners

5. Ongoing Campaign Management (12 Months)
• Monitor and optimize campaigns:
o Ad performance (CTR, CPA, ROAS)
o Conversion rates and sales funnel
• Refresh creatives and messaging regularly
• Maintain consistent brand presence aligned with:
o Cozy, eco-natural aesthetic
o Multi-use functionality of INVISA-HANGER

6. Promotions & Pricing Strategy
• Maintain base price: £16.99 per unit (+ shipping)
• Implement:
o Multi-unit discounts (to increase basket size)
o Promotional campaigns aligned with UK buying behavior
• Optimize for reduced pick-and-pack costs through bundled sales

7. Reporting & Performance Tracking
• Monthly reporting to include:
o Units sold
o Revenue
o Customer acquisition cost
o Campaign performance insights
• Provide recommendations for continuous improvement

Deliverables
• UK-localized website (.co.uk)
• Fully functional Shopify UK store
• Active digital ad campaigns (Meta + Google)
• Influencer outreach pipeline
• Monthly performance reports
• Ongoing campaign optimization plan

Success Metrics
• Primary target: 5,000 units sold within 12 months
• Secondary metrics:
o Cost per acquisition (CPA)
o Return on ad spend (ROAS)
o Website conversion rate

Compensation Structure
• Commission-based:
o £1 per unit sold
• Applies up to first 5,000 units sold
• Upon completion:
o Contract may be extended or renegotiated based on performance

Ideal Candidate Profile
• Proven experience launching products in the UK market
• Strong background in Shopify, Meta Ads, and Google Ads
• Experience with influencer marketing (preferably in gardening/home décor)
• Ability to work independently and deliver measurable sales results

Summary

This role is responsible for end-to-end execution of the UK launch and growth strategy for INVISA-HANGER, with a clear performance-based incentive aligned to sales success.