Digital Ad Campaign for Asphalt Launch
Budget: $250 – $750 USD
I’ve just opened a new asphalt paving company and I need an experienced digital marketer to get our name in front of local property owners fast. My priority is a tightly focused online launch, so everything will revolve around Google Ads together with paid campaigns on Facebook and Instagram.
Here’s what I have in mind:
• Strategy & setup: define audience, geo-targeting, budgets and campaign objectives.
• Creative: write compelling copy and source or design eye-catching visuals that highlight our paving, seal-coating and repair services.
• Implementation: build and launch the full Google Ads account (search & display) plus coordinated Facebook and Instagram ad sets, including tracking pixels and conversion goals.
• Optimisation & reporting: monitor performance, refine keywords, split-test creatives and deliver clear weekly reports so I can see click-throughs, cost-per-lead and booked-job totals.
I already have a brand logo, high-resolution job site photos and a landing page waiting for traffic; you’ll slot your ads into that ecosystem and make sure everything links up cleanly in Google Analytics. Local lead generation experience is a big plus, especially if you’ve worked with home-service or construction trades before.
Proposed timeline is one week for initial setup, followed by a two-week optimisation window. I’m happy to discuss milestones, KPIs and any additional assets you might need. Let’s turn fresh asphalt into a stream of fresh customers.
Here’s what I have in mind:
• Strategy & setup: define audience, geo-targeting, budgets and campaign objectives.
• Creative: write compelling copy and source or design eye-catching visuals that highlight our paving, seal-coating and repair services.
• Implementation: build and launch the full Google Ads account (search & display) plus coordinated Facebook and Instagram ad sets, including tracking pixels and conversion goals.
• Optimisation & reporting: monitor performance, refine keywords, split-test creatives and deliver clear weekly reports so I can see click-throughs, cost-per-lead and booked-job totals.
I already have a brand logo, high-resolution job site photos and a landing page waiting for traffic; you’ll slot your ads into that ecosystem and make sure everything links up cleanly in Google Analytics. Local lead generation experience is a big plus, especially if you’ve worked with home-service or construction trades before.
Proposed timeline is one week for initial setup, followed by a two-week optimisation window. I’m happy to discuss milestones, KPIs and any additional assets you might need. Let’s turn fresh asphalt into a stream of fresh customers.