Desirability testing of the FMCG product idea in DACH/UK/US markets
Budget: €18 – €36 EUR
I am looking for a freelancer to conduct desirability testing of FMCG product idea in the DACH market. The ideal candidate should have experience in market research and testing, with knowledge of the food and beverage industry. The main objective of the testing is to evaluate the product appeal to consumers.
Tasks:
1. Search and Onboarding of Illustrator: We need an Illustrator who can create effective and engaging visual communication materials to support the product testing. (Illustrations from scratch, no product images available). The illustrator should have a good understanding of the target audience and be able to create visualizations that appeal to them.
2. Search and Onboarding of MarCom Content Expert: We require a MarCom expert who can help us in developing brand identity and marketing strategy for the FMCG product. This person should have experience in product launches and should be able to help us create an impactful communication plan.
3. Online Content Creation and Channel Management: We need someone who can help us in creating online content that aligns with the brand identity and appeals to the target audience. This person should have experience in creating engaging online content and managing various online channels such as social media platforms, email marketing campaigns, etc.
Duration: The project will be for 4 weeks after start. During this period, we aim to conduct the smoke test and gather feedback from the target audience in the DACH/UK/US markets.
Please ensure that the selected team members are proficient in English, as this will be the language used throughout the project. We expect the team to work collaboratively and deliver high-quality work within the given timeframe.
Tasks:
1. Search and Onboarding of Illustrator: We need an Illustrator who can create effective and engaging visual communication materials to support the product testing. (Illustrations from scratch, no product images available). The illustrator should have a good understanding of the target audience and be able to create visualizations that appeal to them.
2. Search and Onboarding of MarCom Content Expert: We require a MarCom expert who can help us in developing brand identity and marketing strategy for the FMCG product. This person should have experience in product launches and should be able to help us create an impactful communication plan.
3. Online Content Creation and Channel Management: We need someone who can help us in creating online content that aligns with the brand identity and appeals to the target audience. This person should have experience in creating engaging online content and managing various online channels such as social media platforms, email marketing campaigns, etc.
Duration: The project will be for 4 weeks after start. During this period, we aim to conduct the smoke test and gather feedback from the target audience in the DACH/UK/US markets.
Please ensure that the selected team members are proficient in English, as this will be the language used throughout the project. We expect the team to work collaboratively and deliver high-quality work within the given timeframe.