Crypto iGaming Growth Campaign
Budget: $8 – $35 USD
We are a founder-led iGaming operator preparing to launch a new online brand combining a casino and sportsbook, accepting both crypto and fiat payments, targeting Canada, Ireland, New Zealand, India, South East Asia and LATAM markets.
We are looking for one exceptional person to own our entire marketing function from the ground up — social media, content, email marketing and affiliate acquisition. This is not a corporate role with a committee above you. You will work directly with the founder, make real decisions, and build something from scratch.
We operate lean and smart. We use AI tools aggressively to do more with less, and we expect you to do the same. If you are the kind of operator who can run what a traditional team of three would handle — because you know iGaming and you know how to use modern tools — this role is built for you.
What You Will Own
Social Media & Content
• Set up and manage brand profiles across Facebook, X (Twitter), Instagram, YouTube, Snapchat and Telegram
• Build and execute a content calendar covering casino promotions, sports betting content, match previews, bonus campaigns and community engagement
• Produce or coordinate content using AI tools — copy, graphics, short-form video (Reels, Shorts, TikTok-style)
• Manage community engagement and audience growth across all channels
• Use AI video and image tools (HeyGen, Runway, Midjourney, Adobe Firefly or equivalent) to produce high-quality content without a production team
Email Marketing
• Build and manage email marketing flows from scratch — welcome series, deposit bonuses, sports event campaigns, reactivation sequences
• Set up and manage email platform (Klaviyo, Mailchimp or similar)
• Use AI personalisation and segmentation to maximise open rates, CTR and player reactivation
• Coordinate campaign timing around major sports events and casino promotions
Affiliate & Performance Marketing
• Identify, recruit and onboard affiliate partners for casino and sportsbook across our target GEOs
• Set up and manage affiliate tracking
• Negotiate CPA, revenue share and hybrid deals across casino and sports verticals
• Build relationships with affiliate networks, Telegram/Discord community owners, sports tipsters and influencers in target markets
• Monitor affiliate performance and optimise based on NGR and player quality
• Provide ongoing market intelligence — who the key affiliates are per GEO, what competitors are doing, emerging acquisition channels
What We Are Looking For
Essential
• Minimum 3 years in iGaming marketing — operator side preferred over pure agency
• Hands-on experience across at least two of the three areas: social/content, email marketing, affiliate management
• Real familiarity with online casino and/or sportsbook products — you understand bonus structures, wagering requirements, CPA deals, odds content
• Proficiency with AI content tools — ChatGPT or Claude for copy, Midjourney or Adobe Firefly for visuals, HeyGen or Runway for video, Klaviyo AI or similar for email. We expect AI to be central to how you work, not an afterthought
• Experience in at least one of our target markets: Canada, Ireland, India, New Zealand, Brazil, Peru, Chile or similar English-speaking or LATAM GEOs
• Self-starter — you will not be managed day to day, you will manage yourself
Strongly Preferred
• Experience on both casino and sportsbook products
• Existing affiliate or influencer contacts in any of our target markets
• Familiarity with crypto casino brands and crypto-native player acquisition (Telegram communities, Discord, influencer)
• Understanding of responsible gambling messaging in regulated or grey markets
• Experience with affiliate tracking platforms
Bonus
• Spanish language skills for LATAM content
• SEO content strategy experience targeting casino or sports betting keywords
What We Offer
• Competitive hourly rate or fixed monthly retainer — open to discussion based on experience and the value you bring
• Fully remote, work your own hours
• Direct access to the founder — fast decisions, no bureaucracy
• Performance bonuses tied to player acquisition and NGR milestones
• Long-term engagement — this role becomes Head of Marketing as the brand scales
• Ground-floor opportunity to shape a brand from day one
To Apply — Please Answer These Four Questions:
1. Which iGaming brands have you worked with or marketed, and in what capacity?
2. Which of the three areas — social/content, email, affiliates — is your strongest, and give one specific example of results you delivered
3. Which GEOs do you have experience in, and do you have any existing affiliate or influencer relationships you would bring to this role?
4. Which AI tools do you currently use in your marketing workflow?
Applications without answers to these questions will not be reviewed.
Rate: Open — tell us what you need. Hours: Part-time to start (20–30 hrs/week), moving to full-time as the brand launches and scales Start: 2-4 weeks.
We are looking for one exceptional person to own our entire marketing function from the ground up — social media, content, email marketing and affiliate acquisition. This is not a corporate role with a committee above you. You will work directly with the founder, make real decisions, and build something from scratch.
We operate lean and smart. We use AI tools aggressively to do more with less, and we expect you to do the same. If you are the kind of operator who can run what a traditional team of three would handle — because you know iGaming and you know how to use modern tools — this role is built for you.
What You Will Own
Social Media & Content
• Set up and manage brand profiles across Facebook, X (Twitter), Instagram, YouTube, Snapchat and Telegram
• Build and execute a content calendar covering casino promotions, sports betting content, match previews, bonus campaigns and community engagement
• Produce or coordinate content using AI tools — copy, graphics, short-form video (Reels, Shorts, TikTok-style)
• Manage community engagement and audience growth across all channels
• Use AI video and image tools (HeyGen, Runway, Midjourney, Adobe Firefly or equivalent) to produce high-quality content without a production team
Email Marketing
• Build and manage email marketing flows from scratch — welcome series, deposit bonuses, sports event campaigns, reactivation sequences
• Set up and manage email platform (Klaviyo, Mailchimp or similar)
• Use AI personalisation and segmentation to maximise open rates, CTR and player reactivation
• Coordinate campaign timing around major sports events and casino promotions
Affiliate & Performance Marketing
• Identify, recruit and onboard affiliate partners for casino and sportsbook across our target GEOs
• Set up and manage affiliate tracking
• Negotiate CPA, revenue share and hybrid deals across casino and sports verticals
• Build relationships with affiliate networks, Telegram/Discord community owners, sports tipsters and influencers in target markets
• Monitor affiliate performance and optimise based on NGR and player quality
• Provide ongoing market intelligence — who the key affiliates are per GEO, what competitors are doing, emerging acquisition channels
What We Are Looking For
Essential
• Minimum 3 years in iGaming marketing — operator side preferred over pure agency
• Hands-on experience across at least two of the three areas: social/content, email marketing, affiliate management
• Real familiarity with online casino and/or sportsbook products — you understand bonus structures, wagering requirements, CPA deals, odds content
• Proficiency with AI content tools — ChatGPT or Claude for copy, Midjourney or Adobe Firefly for visuals, HeyGen or Runway for video, Klaviyo AI or similar for email. We expect AI to be central to how you work, not an afterthought
• Experience in at least one of our target markets: Canada, Ireland, India, New Zealand, Brazil, Peru, Chile or similar English-speaking or LATAM GEOs
• Self-starter — you will not be managed day to day, you will manage yourself
Strongly Preferred
• Experience on both casino and sportsbook products
• Existing affiliate or influencer contacts in any of our target markets
• Familiarity with crypto casino brands and crypto-native player acquisition (Telegram communities, Discord, influencer)
• Understanding of responsible gambling messaging in regulated or grey markets
• Experience with affiliate tracking platforms
Bonus
• Spanish language skills for LATAM content
• SEO content strategy experience targeting casino or sports betting keywords
What We Offer
• Competitive hourly rate or fixed monthly retainer — open to discussion based on experience and the value you bring
• Fully remote, work your own hours
• Direct access to the founder — fast decisions, no bureaucracy
• Performance bonuses tied to player acquisition and NGR milestones
• Long-term engagement — this role becomes Head of Marketing as the brand scales
• Ground-floor opportunity to shape a brand from day one
To Apply — Please Answer These Four Questions:
1. Which iGaming brands have you worked with or marketed, and in what capacity?
2. Which of the three areas — social/content, email, affiliates — is your strongest, and give one specific example of results you delivered
3. Which GEOs do you have experience in, and do you have any existing affiliate or influencer relationships you would bring to this role?
4. Which AI tools do you currently use in your marketing workflow?
Applications without answers to these questions will not be reviewed.
Rate: Open — tell us what you need. Hours: Part-time to start (20–30 hrs/week), moving to full-time as the brand launches and scales Start: 2-4 weeks.