Credit Card Sign-Up Boost
Budget: ₹600 – ₹1,500 INR
I’m preparing a targeted push to grow our credit-card customer base, and the fastest route is a sharp, data-driven social-media ad campaign. The sole metric that matters is new applications submitted through our sign-up page; brand lift or general engagement is secondary.
The work centers on online marketing, specifically social-media ads. Facebook/Instagram are the first priority, though creative concepts that can port to TikTok, X, or LinkedIn are welcome if they strengthen results.
Key deliverables
• Audience research and segmentation tied to credit-card intent signals
• Creative ad copy, static and short-form video assets, sized for each placement
• Campaign build-out in Ads Manager, including pixel tracking and conversion events
• A/B testing plan with clear hypotheses and a weekly optimisation cadence
• Reporting dashboard that shows cost-per-application, approval rate, and ROAS
Acceptance criteria
– Campaign goes live with tracking verified and at least two creative variants per audience.
– First performance report delivered after seven days with actionable next steps.
– Cost-per-approved-application does not exceed agreed KPI; if it does, explain corrective actions.
Access to our existing brand guidelines, sign-up URL, and historical data will be provided upon kick-off. Expect quick feedback loops and the freedom to iterate fast as long as every change aims squarely at lifting completed applications.
The work centers on online marketing, specifically social-media ads. Facebook/Instagram are the first priority, though creative concepts that can port to TikTok, X, or LinkedIn are welcome if they strengthen results.
Key deliverables
• Audience research and segmentation tied to credit-card intent signals
• Creative ad copy, static and short-form video assets, sized for each placement
• Campaign build-out in Ads Manager, including pixel tracking and conversion events
• A/B testing plan with clear hypotheses and a weekly optimisation cadence
• Reporting dashboard that shows cost-per-application, approval rate, and ROAS
Acceptance criteria
– Campaign goes live with tracking verified and at least two creative variants per audience.
– First performance report delivered after seven days with actionable next steps.
– Cost-per-approved-application does not exceed agreed KPI; if it does, explain corrective actions.
Access to our existing brand guidelines, sign-up URL, and historical data will be provided upon kick-off. Expect quick feedback loops and the freedom to iterate fast as long as every change aims squarely at lifting completed applications.