Consulting Services Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
I need a results-oriented marketer to drive a steady flow of qualified leads for my professional consulting firm. The campaign must integrate three core channels: social media, email marketing and search engine marketing, working together as a unified funnel.
On social, the focus is Facebook, Instagram and YouTube. I’ll rely on you to craft a content calendar that mixes short promotional videos, eye-catching image posts and longer informative articles that position my practice as a trusted authority. Each piece should carry a clear call-to-action that feeds prospects into an email sequence or directly into a landing page.
For email marketing, develop an automated nurture series—welcome, value-add insights, case studies and timed offers—so the traffic generated by ads and organic posts converts into consultations. List segmentation, compelling subject lines and strong personalization are crucial here.
Search engine marketing should complement the above with targeted Google Ads and well-structured landing pages optimised for conversions. Effective keyword selection, split-testing ad copy and proper tracking pixels must all be part of the build.
I’ll measure success by quality leads booked on my calendar, not vanity metrics. To keep us aligned:
• A 90-day roadmap outlining objectives, key messages and KPIs delivered in week one.
• Weekly reports showing spend, reach, click-through, cost-per-lead and booked calls.
• All creative assets (videos, articles, images) provided in editable format.
• Access to ad accounts, email platform dashboards and analytics for real-time visibility.
Experience with tools such as Facebook Ads Manager, Google Ads, Mailchimp (or similar) and basic video editing software will let you hit the ground running. If you can demonstrate previous success scaling service-based businesses, we’ll be a great match.
On social, the focus is Facebook, Instagram and YouTube. I’ll rely on you to craft a content calendar that mixes short promotional videos, eye-catching image posts and longer informative articles that position my practice as a trusted authority. Each piece should carry a clear call-to-action that feeds prospects into an email sequence or directly into a landing page.
For email marketing, develop an automated nurture series—welcome, value-add insights, case studies and timed offers—so the traffic generated by ads and organic posts converts into consultations. List segmentation, compelling subject lines and strong personalization are crucial here.
Search engine marketing should complement the above with targeted Google Ads and well-structured landing pages optimised for conversions. Effective keyword selection, split-testing ad copy and proper tracking pixels must all be part of the build.
I’ll measure success by quality leads booked on my calendar, not vanity metrics. To keep us aligned:
• A 90-day roadmap outlining objectives, key messages and KPIs delivered in week one.
• Weekly reports showing spend, reach, click-through, cost-per-lead and booked calls.
• All creative assets (videos, articles, images) provided in editable format.
• Access to ad accounts, email platform dashboards and analytics for real-time visibility.
Experience with tools such as Facebook Ads Manager, Google Ads, Mailchimp (or similar) and basic video editing software will let you hit the ground running. If you can demonstrate previous success scaling service-based businesses, we’ll be a great match.