Construction Leads Ads Strategist
Budget: ₹1,500 – ₹12,500 INR
I need a hands-on performance marketer who can own everything from strategy to optimisation for both Meta Ads and Google Ads. The core objective is clear: deliver a steady flow of qualified, high-intent prospects ready to spend ₹50 Lakh or more on full residential builds.
Where I’m starting
• Active on Meta and Google but growth has plateaued.
• Biggest gap: sharper target-audience refinement. I know the broad demographics; I need you to pinpoint and reach those with the budget, land and intent to build now.
What I expect you to handle end-to-end
1. Funnel architecture and paid-media roadmap aligned to the construction buyer’s journey.
2. Campaign build-out, daily management and continuous split-testing of creatives, copy and offers.
3. Pixel, GA4, conversion API and server-side tracking so every rupee is attributed correctly.
4. Full retargeting ecosystem (site visitors, video viewers, lookalikes).
5. Weekly dashboards summarising CPL, conversion rates and actionable insights; relentless optimisation to push cost per lead down while keeping quality high.
Minimum proof before we start
• Screenshots or live dashboards from past construction, real-estate or other high-ticket local-service campaigns.
• Average cost per lead you achieved and how you measured lead quality.
• Brief explanation of how you narrowed audiences and qualified prospects.
Success criteria
• First 30 days: tracking fully operational, campaign structure live, first qualified leads delivered.
• 60-day mark: CPL consistently within agreed target range and retargeting driving at least 20 % of leads.
• Ongoing: scalable system that keeps the pipeline full without sacrificing quality.
If you have stable, verifiable wins in this niche and can talk data as confidently as creative, let’s build a long-term partnership.
Where I’m starting
• Active on Meta and Google but growth has plateaued.
• Biggest gap: sharper target-audience refinement. I know the broad demographics; I need you to pinpoint and reach those with the budget, land and intent to build now.
What I expect you to handle end-to-end
1. Funnel architecture and paid-media roadmap aligned to the construction buyer’s journey.
2. Campaign build-out, daily management and continuous split-testing of creatives, copy and offers.
3. Pixel, GA4, conversion API and server-side tracking so every rupee is attributed correctly.
4. Full retargeting ecosystem (site visitors, video viewers, lookalikes).
5. Weekly dashboards summarising CPL, conversion rates and actionable insights; relentless optimisation to push cost per lead down while keeping quality high.
Minimum proof before we start
• Screenshots or live dashboards from past construction, real-estate or other high-ticket local-service campaigns.
• Average cost per lead you achieved and how you measured lead quality.
• Brief explanation of how you narrowed audiences and qualified prospects.
Success criteria
• First 30 days: tracking fully operational, campaign structure live, first qualified leads delivered.
• 60-day mark: CPL consistently within agreed target range and retargeting driving at least 20 % of leads.
• Ongoing: scalable system that keeps the pipeline full without sacrificing quality.
If you have stable, verifiable wins in this niche and can talk data as confidently as creative, let’s build a long-term partnership.