Comprehensive Marketing Strategy Development

Marketing Strategy & Planning
● Define and execute end-to-end marketing strategy aligned with business goals
● Plan quarterly and monthly marketing roadmaps across channels
● Identify growth opportunities across digital, partnerships, and offline initiatives
Campaigns & Performance Marketing
● Lead and manage digital marketing campaigns across Google, Meta, and other platforms
Optimize campaigns for lead generation, conversions, CAC, and ROI
● Oversee landing pages, funnels, and user journeys for performance improvement
Brand & Content Management
● Ensure consistency in brand messaging, tone, and positioning across all touchpoints
● Work closely with content, design, and copy teams to deliver compelling campaigns
● Review and approve marketing creatives, copies, and communication assets
Analytics & Optimization
● Track, analyze, and report campaign performance and key marketing metrics
● Use data insights to improve CTR, engagement, conversion rates, and retention
● Manage marketing dashboards and performance reports for leadership
Team & Stakeholder Collaboration
● Coordinate with internal teams including product, tech, sales, and operations
● Manage external vendors, agencies, and freelancers when required
● Support leadership with market insights, competitor analysis, and growth idea