Comprehensive Digital Marketing Strategy Development
Budget: ₹100 – ₹500 INR
SMM & SEO
Main Role: Lead the entire digital marketing agenda and make sure all strategies help grow the RERA ONE brand and services.
Responsibilities:
Plan overall digital marketing strategy (social media, ads, SEO, content)
Set monthly goals for leads, followers, and website traffic.
Coordinate for legal, content, other.
Monitor performance and approve campaigns.
Report results and plans regularly.
2. Social Media
Main Role: Handle all social media platforms to make people aware of RERA ONE and its services.
Responsibilities:
Create and post content on Instagram, Facebook, LinkedIn, Twitter, and YouTube. (team, work culture, star performers, legal content, rera updates)
Make daily/weekly content calendars.
Write captions and choose the right hashtags.
Reply to comments, messages, and tag mentions.
Increase followers and post reach through engaging content like polls, reels, buyer tips, and awareness videos.
3. Performance Marketing
Main Role: Run online ads to generate leads and promote services like complaint filing and consultations.
Responsibilities:
Plan and run paid campaigns on Google, Meta (Facebook/Instagram), and YouTube.
Create ad copies and select target audiences.
Monitor ad budgets, performance (clicks, leads), and make changes for better results.
Generate leads for specific cities (Tier 2 cities, etc.) or services.
Track ad cost per lead and return on ad spend.
4. Content Writing / Copywriting
Main Role: Get OPS team to Write clear, easy-to-understand content for blogs, ads, social media, and website.
Responsibilities:
Get OPS team to Write blog posts on RERA laws, buyer rights, complaint procedures, etc.
Create scripts for YouTube videos and reels.
Write FAQs, landing page content, and legal service explanations.
Ensure content is SEO-friendly (keywords, formatting).
Work with the legal team to simplify legal topics.
5. SEO
Main Role: Make sure the RERA ONE website shows up on Google when people search for related services.
Responsibilities:
Research keywords like “file RERA complaint in Maharashtra” or “RERA lawyer near me.”
Optimize web pages, blog posts, and landing pages for Google.
Create backlinks by posting on other websites or directories.
Fix technical SEO issues (site speed, errors).
Monitor Google rankings and traffic through SEO tools.
6. Graphic Designer / Video Editing
Main Role: Design all visuals, including social media posts, ads, banners, and videos.
Responsibilities:
Make attractive posters, carousels, and infographics about buyer awareness and RERA rules.
Edit video explainers, testimonials, and awareness campaigns.
Create consistent branding (colors, logo, fonts).
Work closely with the social media and content teams to make creatives as per the campaign.
Design creatives in Marathi, Hindi, and English when needed.
7. Email & WhatsApp Marketing
Main Role: Send regular updates, offers, and awareness messages through email and WhatsApp.
Responsibilities:
Manage lead database (new leads, past clients).
Send monthly newsletters with updates, new services, and RERA news.
Create auto-messages for new inquiries or complaint updates.
Handle WhatsApp chat and campaign tools (like WhatsApp Business API).
Track open rates, click rates, and responses.
Main Role: Lead the entire digital marketing agenda and make sure all strategies help grow the RERA ONE brand and services.
Responsibilities:
Plan overall digital marketing strategy (social media, ads, SEO, content)
Set monthly goals for leads, followers, and website traffic.
Coordinate for legal, content, other.
Monitor performance and approve campaigns.
Report results and plans regularly.
2. Social Media
Main Role: Handle all social media platforms to make people aware of RERA ONE and its services.
Responsibilities:
Create and post content on Instagram, Facebook, LinkedIn, Twitter, and YouTube. (team, work culture, star performers, legal content, rera updates)
Make daily/weekly content calendars.
Write captions and choose the right hashtags.
Reply to comments, messages, and tag mentions.
Increase followers and post reach through engaging content like polls, reels, buyer tips, and awareness videos.
3. Performance Marketing
Main Role: Run online ads to generate leads and promote services like complaint filing and consultations.
Responsibilities:
Plan and run paid campaigns on Google, Meta (Facebook/Instagram), and YouTube.
Create ad copies and select target audiences.
Monitor ad budgets, performance (clicks, leads), and make changes for better results.
Generate leads for specific cities (Tier 2 cities, etc.) or services.
Track ad cost per lead and return on ad spend.
4. Content Writing / Copywriting
Main Role: Get OPS team to Write clear, easy-to-understand content for blogs, ads, social media, and website.
Responsibilities:
Get OPS team to Write blog posts on RERA laws, buyer rights, complaint procedures, etc.
Create scripts for YouTube videos and reels.
Write FAQs, landing page content, and legal service explanations.
Ensure content is SEO-friendly (keywords, formatting).
Work with the legal team to simplify legal topics.
5. SEO
Main Role: Make sure the RERA ONE website shows up on Google when people search for related services.
Responsibilities:
Research keywords like “file RERA complaint in Maharashtra” or “RERA lawyer near me.”
Optimize web pages, blog posts, and landing pages for Google.
Create backlinks by posting on other websites or directories.
Fix technical SEO issues (site speed, errors).
Monitor Google rankings and traffic through SEO tools.
6. Graphic Designer / Video Editing
Main Role: Design all visuals, including social media posts, ads, banners, and videos.
Responsibilities:
Make attractive posters, carousels, and infographics about buyer awareness and RERA rules.
Edit video explainers, testimonials, and awareness campaigns.
Create consistent branding (colors, logo, fonts).
Work closely with the social media and content teams to make creatives as per the campaign.
Design creatives in Marathi, Hindi, and English when needed.
7. Email & WhatsApp Marketing
Main Role: Send regular updates, offers, and awareness messages through email and WhatsApp.
Responsibilities:
Manage lead database (new leads, past clients).
Send monthly newsletters with updates, new services, and RERA news.
Create auto-messages for new inquiries or complaint updates.
Handle WhatsApp chat and campaign tools (like WhatsApp Business API).
Track open rates, click rates, and responses.