Comprehensive B2B Digital Marketing Plan
Budget: $30 – $250 USD
I run Lavenderls.com and I’m ready to scale sales through a tightly-focused digital strategy. I need a complete, step-by-step plan that shows exactly how we’ll use Google Ads and Meta platforms to reach businesses within our specific industry and convert them into paying customers.
Here’s what I’m expecting:
• A clear strategy narrative that explains overall positioning, the buyer journey, and how each channel supports the primary goal of increasing sales.
• Channel-specific frameworks: campaign structures for Google Search, Display, Performance Max, and YouTube, plus Meta prospecting and retargeting setups, with recommended audience definitions, creative angles, ad formats, and bidding models.
• Keyword themes, negative keyword guidance, and sample ad copy for Google; headline, primary text, and visual guidance for Meta.
• Forecasts or scenario modelling that outline projected impressions, clicks, CPL/CPA, and revenue lift based on realistic benchmarks.
• A 90-day rollout calendar broken into phases (research, build, launch, optimisation).
• Tracking and measurement map: pixel/GTM events, conversion goals, and the dashboards or reports I should monitor.
• Budget allocation rationale across campaigns and milestones so I can see where every dollar is working hardest.
• Clear acceptance criteria so we both know when the plan is complete and actionable.
Keep the language practical; screenshots, tables or links to templates are welcome if they speed implementation. I’ll review for clarity, feasibility, and alignment with Lavenderls.com’s positioning before we move to execution.
Here’s what I’m expecting:
• A clear strategy narrative that explains overall positioning, the buyer journey, and how each channel supports the primary goal of increasing sales.
• Channel-specific frameworks: campaign structures for Google Search, Display, Performance Max, and YouTube, plus Meta prospecting and retargeting setups, with recommended audience definitions, creative angles, ad formats, and bidding models.
• Keyword themes, negative keyword guidance, and sample ad copy for Google; headline, primary text, and visual guidance for Meta.
• Forecasts or scenario modelling that outline projected impressions, clicks, CPL/CPA, and revenue lift based on realistic benchmarks.
• A 90-day rollout calendar broken into phases (research, build, launch, optimisation).
• Tracking and measurement map: pixel/GTM events, conversion goals, and the dashboards or reports I should monitor.
• Budget allocation rationale across campaigns and milestones so I can see where every dollar is working hardest.
• Clear acceptance criteria so we both know when the plan is complete and actionable.
Keep the language practical; screenshots, tables or links to templates are welcome if they speed implementation. I’ll review for clarity, feasibility, and alignment with Lavenderls.com’s positioning before we move to execution.