Comprehensive Digital Marketing Specialist

Job ID: 39574355

Budget: $30 – $250 USD

I need an experienced digital marketing expert to elevate my brand across multiple platforms and channels. The primary focus will be on social media marketing and email marketing.

Key Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube

Goals:
- Increase brand awareness
- Drive website traffic
- Generate leads

Ideal Skills and Experience:
- Proven track record in social media marketing
- Expertise in crafting effective email marketing campaigns
- Ability to create engaging content tailored for each platform
- Strong analytics skills to measure and report on campaign performance
- Experience in running targeted ads to boost visibility and engagement

Responsibility:

#Develop, execute, and manage multi-platform digital marketing strategies aligned with business goals.

#Run and optimize paid advertising campaigns on:

#TikTok Ads ManagerInstagram (Reels, Stories, Sponsored Posts)

# LinkedIn Campaign Manager (B2B lead gen & employer branding)

# YouTube Ads (TrueView, bumper, in-stream)Google Ads (Search, Display, Shopping, and Performance Max)

# Facebook/Meta Ads ManagerDesign and implement engaging organic content strategies tailored to each platform`s algorithm and audience.

# Conduct A/B testing on ad creatives, captions, hashtags, and CTAs to improve CTR and conversion rates.

#Track campaign performance using analytics tools like Google Analytics, Meta Insights, LinkedIn Analytics, YouTube Studio, and TikTok Analytics.

#Collaborate with content creators, video editors, and influencers to produce high-quality media assets.

#Develop and maintain a consistent publishing schedule across platforms with social media calendars and automation tools (e.g., Hootsuite, Buffer, or Sprout Social).

#Monitor digital trends and competitors to identify growth opportunities.Engage with followers and respond to comments/messages to build community and brand loyalty.

#Optimize content for SEO and video search (YouTube SEO, TikTok trends).

#Generate weekly and monthly reports on campaign effectiveness and ROI.


Please provide a portfolio showcasing your previous work and success in similar roles.