Cloud Solutions Marketing Executive
Budget: ₹12,500 – ₹37,500 INR
About Us :
We provide scalable cloud infrastructure solutions, leveraging top-tier providers like AWS, Linode, and DigitalOcean to offer reliable, secure, and cost-effective hosting for developers and businesses. Our mission is to simplify cloud adoption while delivering performance, transparency, and strong support. We are looking for a driven marketing professional to help grow our user base and establish our brand in the competitive IaaS market.
The Role :
We are seeking a hands-on Marketing Executive who speaks “developer.” You will own our brand presence and demand-generation efforts across multiple digital channels. This role goes beyond social media posting—you will communicate technical value, run multi-platform campaigns, and position our brand as a trusted cloud partner for developers and startups.
Key Responsibilities
1. Brand Promotion & Positioning
- Build and maintain a consistent brand voice across all digital platforms.
- Clearly articulate why customers should choose our managed cloud solutions over direct providers or competitors.
- Strengthen brand credibility through thought leadership and technical storytelling.
2. Content & SEO Strategy
- Create technical content such as blog posts, tutorials, case studies, whitepapers, and comparison pages.
- Optimize content for high-intent keywords (e.g., managed Linode hosting, AWS alternatives, affordable cloud hosting).
- Collaborate with technical teams to ensure accuracy and relevance.
3.Digital Marketing & Growth
- Plan and execute digital marketing campaigns across multiple platforms, including:
Google Ads & Search campaigns
LinkedIn Ads & B2B platforms
Developer-focused communities and forums
Content syndication and tech blogs
Optimize landing pages and funnels to improve conversions.
Track performance metrics and continuously improve ROI.
4.User Acquisition & Performance Marketing
- Manage both paid and organic acquisition channels to drive qualified traffic.
- Experiment with new channels beyond Meta (Search, Display, Communities, Partnerships).
- Analyze campaign data to identify growth opportunities.
5.Email Marketing & Automation
-Design and manage onboarding, nurturing, and retention email workflows.
- Improve trial-to-paid conversion rates and reduce churn.
- Segment users based on behavior and usage patterns.
6.Market & Competitor Research
- Monitor competitor pricing, features, and positioning.
- Identify gaps and opportunities in the cloud hosting market.
- Provide actionable insights to improve offerings and messaging.
Requirements
Experience:2+ years of marketing experience, preferably in SaaS, Cloud, Hosting, or B2B Tech.
Technical Understanding:Familiarity with cloud concepts such as VPS, Object Storage (S3-like), Kubernetes, networking, and bandwidth.
Marketing Tools:Hands-on experience with:
- Analytics (Google Analytics, Search Console)
- Email platforms (Mailchimp, HubSpot, etc.)
- SEO tools (Ahrefs, SEMrush, or similar)
- Communication: Strong written and verbal skills with the ability to explain technical concepts clearly to a technical audience.
Bonus Points
- Experience in developer advocacy or community engagement (Discord, Reddit, GitHub, Stack Overflow).
- Basic knowledge of HTML/CSS, WordPress, or landing-page builders.
- Experience working with startups or cloud-native products.
We provide scalable cloud infrastructure solutions, leveraging top-tier providers like AWS, Linode, and DigitalOcean to offer reliable, secure, and cost-effective hosting for developers and businesses. Our mission is to simplify cloud adoption while delivering performance, transparency, and strong support. We are looking for a driven marketing professional to help grow our user base and establish our brand in the competitive IaaS market.
The Role :
We are seeking a hands-on Marketing Executive who speaks “developer.” You will own our brand presence and demand-generation efforts across multiple digital channels. This role goes beyond social media posting—you will communicate technical value, run multi-platform campaigns, and position our brand as a trusted cloud partner for developers and startups.
Key Responsibilities
1. Brand Promotion & Positioning
- Build and maintain a consistent brand voice across all digital platforms.
- Clearly articulate why customers should choose our managed cloud solutions over direct providers or competitors.
- Strengthen brand credibility through thought leadership and technical storytelling.
2. Content & SEO Strategy
- Create technical content such as blog posts, tutorials, case studies, whitepapers, and comparison pages.
- Optimize content for high-intent keywords (e.g., managed Linode hosting, AWS alternatives, affordable cloud hosting).
- Collaborate with technical teams to ensure accuracy and relevance.
3.Digital Marketing & Growth
- Plan and execute digital marketing campaigns across multiple platforms, including:
Google Ads & Search campaigns
LinkedIn Ads & B2B platforms
Developer-focused communities and forums
Content syndication and tech blogs
Optimize landing pages and funnels to improve conversions.
Track performance metrics and continuously improve ROI.
4.User Acquisition & Performance Marketing
- Manage both paid and organic acquisition channels to drive qualified traffic.
- Experiment with new channels beyond Meta (Search, Display, Communities, Partnerships).
- Analyze campaign data to identify growth opportunities.
5.Email Marketing & Automation
-Design and manage onboarding, nurturing, and retention email workflows.
- Improve trial-to-paid conversion rates and reduce churn.
- Segment users based on behavior and usage patterns.
6.Market & Competitor Research
- Monitor competitor pricing, features, and positioning.
- Identify gaps and opportunities in the cloud hosting market.
- Provide actionable insights to improve offerings and messaging.
Requirements
Experience:2+ years of marketing experience, preferably in SaaS, Cloud, Hosting, or B2B Tech.
Technical Understanding:Familiarity with cloud concepts such as VPS, Object Storage (S3-like), Kubernetes, networking, and bandwidth.
Marketing Tools:Hands-on experience with:
- Analytics (Google Analytics, Search Console)
- Email platforms (Mailchimp, HubSpot, etc.)
- SEO tools (Ahrefs, SEMrush, or similar)
- Communication: Strong written and verbal skills with the ability to explain technical concepts clearly to a technical audience.
Bonus Points
- Experience in developer advocacy or community engagement (Discord, Reddit, GitHub, Stack Overflow).
- Basic knowledge of HTML/CSS, WordPress, or landing-page builders.
- Experience working with startups or cloud-native products.