Chess Academy Lead Generation
Budget: ₹1,500 – ₹12,500 INR
I run a fast-growing chess academy and need a results-oriented marketer to design and manage a multichannel campaign on Facebook, Google Ads and Instagram. The single success metric is the volume of qualified leads that convert to student admissions; clicks, impressions and followers matter only insofar as they lower cost-per-lead and improve enrolment numbers.
You will:
• Plan the full funnel—audience research, keyword selection, creative angles and landing-page flow
• Build and launch campaigns on the three platforms, wiring up Facebook Pixel, Google Tag Manager, GA4 and any necessary conversion APIs
• Optimise daily for lead quality: negative-keyword pruning, bid and budget adjustments, split-testing ad copy and visuals
• Produce a concise weekly report highlighting cost-per-lead, lead quality feedback from our sales team and next steps
What I will supply: branding guidelines, past creatives, current landing page, and real-time feedback on lead quality so you can fine-tune targeting.
I’m open to your suggestions on remarketing, look-alike audiences or other tactics as long as they serve the core goal—more high-intent enquiries ready to enrol. Let me know your roadmap, estimated timeline to first 50 leads, and the tools you prefer for tracking and reporting.
You will:
• Plan the full funnel—audience research, keyword selection, creative angles and landing-page flow
• Build and launch campaigns on the three platforms, wiring up Facebook Pixel, Google Tag Manager, GA4 and any necessary conversion APIs
• Optimise daily for lead quality: negative-keyword pruning, bid and budget adjustments, split-testing ad copy and visuals
• Produce a concise weekly report highlighting cost-per-lead, lead quality feedback from our sales team and next steps
What I will supply: branding guidelines, past creatives, current landing page, and real-time feedback on lead quality so you can fine-tune targeting.
I’m open to your suggestions on remarketing, look-alike audiences or other tactics as long as they serve the core goal—more high-intent enquiries ready to enrol. Let me know your roadmap, estimated timeline to first 50 leads, and the tools you prefer for tracking and reporting.