Chess Academy Lead-Gen Specialist
Budget: ₹600 – ₹1,500 INR
I run an online–offline chess academy that’s ready to scale, and I need an experienced growth partner who can turn Meta Ads and search campaigns into a consistent stream of qualified enquiries.
My single, measurable objective is to generate quality leads that convert into paying enrolments, specifically from parents of children and teenagers. Brand awareness is a nice side effect, but every tactic must point back to lead volume and cost-per-acquisition.
The channels are already chosen: Meta’s family of platforms for engaging creative, plus well-targeted search engine ads to capture high-intent traffic. If you also see quick wins in other social placements such as Instagram Reels or YouTube Shorts, I’m open to suggestions, but the core focus stays on those two primary avenues.
To make collaboration smooth, please be comfortable with:
• Building full-funnel Meta campaigns (objective, audience, creative, pixel events).
• Setting up and optimising Google/Search Ads with proper keyword mapping and negative lists.
• Crafting copy and visuals that resonate with parents and highlight the cognitive benefits of chess for kids.
• Tracking every lead in a CRM or spreadsheet, tagging the source, and reporting weekly on CPL, CTR, ROAS, and conversion rate.
I’ll supply past creatives, landing-page access, and any testimonials or student success stories you need. Your proposal should outline the first 90-day plan, expected KPIs, and how you intend to test and scale winning audiences.
When those numbers start trending the right way, we’ll talk longer-term retainers and performance bonuses.
My single, measurable objective is to generate quality leads that convert into paying enrolments, specifically from parents of children and teenagers. Brand awareness is a nice side effect, but every tactic must point back to lead volume and cost-per-acquisition.
The channels are already chosen: Meta’s family of platforms for engaging creative, plus well-targeted search engine ads to capture high-intent traffic. If you also see quick wins in other social placements such as Instagram Reels or YouTube Shorts, I’m open to suggestions, but the core focus stays on those two primary avenues.
To make collaboration smooth, please be comfortable with:
• Building full-funnel Meta campaigns (objective, audience, creative, pixel events).
• Setting up and optimising Google/Search Ads with proper keyword mapping and negative lists.
• Crafting copy and visuals that resonate with parents and highlight the cognitive benefits of chess for kids.
• Tracking every lead in a CRM or spreadsheet, tagging the source, and reporting weekly on CPL, CTR, ROAS, and conversion rate.
I’ll supply past creatives, landing-page access, and any testimonials or student success stories you need. Your proposal should outline the first 90-day plan, expected KPIs, and how you intend to test and scale winning audiences.
When those numbers start trending the right way, we’ll talk longer-term retainers and performance bonuses.