Cashew Brand Digital Marketing and Sales Boost

Job ID: 40420165

Budget: ₹12,500 – ₹37,500 INR

We are looking for a performance-focused digital marketing expert or small team to help grow our cashew brand “Kajuveda” (Divine Cashew Industries, Karnataka, India).

About us:
Kajuveda is a premium cashew brand focused on healthy, clean, and flavoured cashews. We are a women-powered rural manufacturing unit (90% women employees) supporting local farmers and producing eco-friendly products. Currently, we generate sales mainly through physical stalls, but we want to scale online sales across India.

Our Goal:

- Increase online sales through website (www.kajuveda.in) and WhatsApp
- Build a strong brand presence on Instagram and Facebook
- Create a repeat customer system

Scope of Work:

1. Social Media Marketing

- Create and manage Instagram & Facebook content (reels, posts, stories)
- Minimum 20–25 posts/reels per month
- Content should focus on product, health benefits, storytelling, and brand identity

2. Performance Marketing (IMPORTANT)

- Run Facebook & Instagram ads
- Focus on conversions (website orders & WhatsApp inquiries)
- Create and manage ad campaigns (trial packs, combo offers, retargeting)

3. Content Strategy

- Plan monthly content calendar
- Suggest trending reel ideas and creatives
- Improve brand positioning (premium + healthy snack + gifting)

4. Lead & Sales Funnel

- Help set up WhatsApp marketing (auto replies, follow-ups)
- Guide basic website conversion improvements

Expectations:

- We are NOT looking only for posting content — we want SALES results
- Experience in food/snack/D2C brands is preferred
- Must provide previous work or case studies
- Should be able to work with a limited budget and scale gradually

Budget:

- Open to monthly or project-based pricing (prefer affordable startup-friendly pricing)
- Performance-based bonus can be discussed based on sales growth

Location:

- Remote (India preferred)

If you are confident in generating real business results (not just likes and followers), we would like to work with you long-term.

Please include:

- Your past work/results
- Strategy suggestion for Kajuveda
- Expected monthly cost

We expect measurable results within 30–45 days (leads/sales improvement).”