Car Buyer Lead Generation Campaign
Budget: $30 – $250 USD
I run an import business that supplies Korean- and Chinese-made cars to buyers in Dubai and across several African markets. I now want to validate the best way to fill my pipeline with both wholesale partners (ordering by the dozen) and individual retail customers.
So far I have earmarked social media and search engine marketing as the first two channels to test, with Facebook, Instagram and LinkedIn taking priority on the social side. The creative hook that resonates most with my audience is clear, time-sensitive promotional offers, so I’ll need ad copy and visuals that push irresistible deals while still conveying trust and professionalism.
Here is what I need from you:
• A concise test plan that breaks down low-budget experiments for Facebook Ads Manager, Instagram placements, LinkedIn Campaign Manager and Google Ads (Search & Display), complete with projected CPL targets and KPIs for both B2B and B2C segments.
• Creative assets and ad copy tailored to each platform, anchored on promotional offers but flexible enough to A/B test imagery and wording.
• End-to-end setup of tracking (UTM tags, GA4, Meta pixel, LinkedIn Insight Tag) so every inquiry is attributed to its source.
• A weekly performance report highlighting cost per qualified lead, channel efficiency and recommendations for the next sprint.
Success for this first stage is simple: prove which channel delivers the highest-quality inquiries within our starter budget so we can confidently scale. If you’ve previously driven automotive leads in emerging markets, especially the Gulf or Sub-Saharan Africa, I’d love to see examples.
So far I have earmarked social media and search engine marketing as the first two channels to test, with Facebook, Instagram and LinkedIn taking priority on the social side. The creative hook that resonates most with my audience is clear, time-sensitive promotional offers, so I’ll need ad copy and visuals that push irresistible deals while still conveying trust and professionalism.
Here is what I need from you:
• A concise test plan that breaks down low-budget experiments for Facebook Ads Manager, Instagram placements, LinkedIn Campaign Manager and Google Ads (Search & Display), complete with projected CPL targets and KPIs for both B2B and B2C segments.
• Creative assets and ad copy tailored to each platform, anchored on promotional offers but flexible enough to A/B test imagery and wording.
• End-to-end setup of tracking (UTM tags, GA4, Meta pixel, LinkedIn Insight Tag) so every inquiry is attributed to its source.
• A weekly performance report highlighting cost per qualified lead, channel efficiency and recommendations for the next sprint.
Success for this first stage is simple: prove which channel delivers the highest-quality inquiries within our starter budget so we can confidently scale. If you’ve previously driven automotive leads in emerging markets, especially the Gulf or Sub-Saharan Africa, I’d love to see examples.