Campground Sales Boost

I'm looking for a marketing expert to help increase our campground's sales through online marketing. The primary strategies I'll be focusing on are social media advertising and SEO.

Key Requirements:
- Develop and manage targeted social media ad campaigns
- Optimize our website and content for better search engine rankings
- Track and report on campaign performance
- Experience in the outdoor/recreational industry is a plus

Ideal Skills and Experience:
- Proven track record in social media advertising
- Strong SEO knowledge and skills
- Ability to analyze data and adjust strategies accordingly
- Excellent communication skills

Please provide examples of previous work and a brief strategy outline.