Cafe Sales: Digital & Local Marketing
Budget: $30 – $250 USD
I’m ready to push my neighbourhood café to the next revenue tier and I need a marketer who can blend data-driven performance tactics with good old-fashioned street hustle. Online, I want highly targeted campaigns on Facebook and Instagram plus a lean, conversion-oriented email sequence. Offline, I’m looking to amplify the message through door-to-door flyer drops and in-person promotions around nearby offices and residential blocks.
Sales growth is the single metric that matters, so everything we do—ad creatives, audience segmentation, A/B tests, email flows, coupon codes for flyers—must roll up clearly in weekly reports that tie spend to incremental transactions in the café. I already have basic brand assets and rough menu photos; you’ll decide what to polish or reshoot, then launch and optimise.
You should be comfortable setting up Meta Pixel tracking, building Facebook and Instagram ad sets, writing persuasive email copy, and coordinating a small street team to handle flyer distribution. If you can bring fresh ideas for promo hooks, loyalty incentives, or limited-time bundles, even better.
Deliverables will be considered complete when:
• Facebook & Instagram campaigns are live, fully tracked, and generating measurable café sales.
• A three-email automated sequence is built, tested, and linked to the same sales tracking.
• Door-to-door materials are designed, printed, and distributed with unique codes so offline impact is traceable.
• A concise dashboard or spreadsheet summarises performance each week for the first month.
If that sounds like your wheelhouse, let’s plan the rollout and start driving customers through the door.
Sales growth is the single metric that matters, so everything we do—ad creatives, audience segmentation, A/B tests, email flows, coupon codes for flyers—must roll up clearly in weekly reports that tie spend to incremental transactions in the café. I already have basic brand assets and rough menu photos; you’ll decide what to polish or reshoot, then launch and optimise.
You should be comfortable setting up Meta Pixel tracking, building Facebook and Instagram ad sets, writing persuasive email copy, and coordinating a small street team to handle flyer distribution. If you can bring fresh ideas for promo hooks, loyalty incentives, or limited-time bundles, even better.
Deliverables will be considered complete when:
• Facebook & Instagram campaigns are live, fully tracked, and generating measurable café sales.
• A three-email automated sequence is built, tested, and linked to the same sales tracking.
• Door-to-door materials are designed, printed, and distributed with unique codes so offline impact is traceable.
• A concise dashboard or spreadsheet summarises performance each week for the first month.
If that sounds like your wheelhouse, let’s plan the rollout and start driving customers through the door.