Brand Awareness in social media, Add Campaign & Digital marketing
Budget: ₹1,500 – ₹12,500 INR
I’m rolling out a fresh digital push and need a marketer who can plan, build and optimise a full-funnel awareness campaign on both Facebook and Instagram. The one clear objective: lift brand recognition among parents and families.
I’ll provide brand guidelines, existing creative assets and key messaging; you’ll translate them into thumb-stopping visuals, copy and audience segments that resonate with busy mums, dads and caregivers. Pixel set-up, conversion tracking and look-alike audience creation should be second nature to you, as should testing multiple ad formats (stories, reels, carousels) and refining them based on data.
Success for me looks like a visible, measurable jump in reach, impressions and engagement from this target group, backed by straightforward weekly reports that show what’s working and where we can double down. If you’ve previously scaled family-oriented brands on Facebook and Instagram, let’s get started—I’m ready to launch as soon as the campaign blueprint is signed off.
I’ll provide brand guidelines, existing creative assets and key messaging; you’ll translate them into thumb-stopping visuals, copy and audience segments that resonate with busy mums, dads and caregivers. Pixel set-up, conversion tracking and look-alike audience creation should be second nature to you, as should testing multiple ad formats (stories, reels, carousels) and refining them based on data.
Success for me looks like a visible, measurable jump in reach, impressions and engagement from this target group, backed by straightforward weekly reports that show what’s working and where we can double down. If you’ve previously scaled family-oriented brands on Facebook and Instagram, let’s get started—I’m ready to launch as soon as the campaign blueprint is signed off.