Brand Awareness Marketing Campaign
Budget: ₹400 – ₹750 INR
My immediate objective is to lift overall brand awareness and recognition. I need a seasoned digital marketer to plan and execute a campaign that puts our name in front of the right audiences, then keeps us top-of-mind through consistent, visually striking content.
Key points
• Goal: Increase brand awareness—reach, impressions, and share of voice are the metrics that will prove success.
• Core content: polished images and engaging short reels that align with our visual identity and speak to our target demographic.
• Scope: craft the strategy, produce—or supervise production of—the creative assets, schedule and publish them, optimise in-flight, and supply clear performance reports.
I have not locked us into any particular platforms, so feel free to recommend those you believe will give us the best organic and paid reach. A concise rollout calendar, suggested ad spend split (if applicable), and measurable milestones will help me approve the plan quickly.
Deliverables
1. 30-day campaign strategy document with channel rationale
2. Creative brief + sample image and short-form video concepts for sign-off
3. Posting schedule and implementation (including ad set-ups if you advise paid push)
4. Weekly analytics snapshots; final consolidated performance report
Ideally you’ll be comfortable with the latest versions of tools such as Meta Business Suite, Instagram Reels editor, Canva/Adobe Express, and basic video-editing software (Premiere Pro or equivalent).
Acceptance criteria: brand-consistent visuals delivered on time, campaign launched to the agreed calendar, and a documented improvement in brand reach at least 20 % above our current benchmark by the final report.
If you have case studies that demonstrate similar wins, I’d love to review them and move forward right away.
Key points
• Goal: Increase brand awareness—reach, impressions, and share of voice are the metrics that will prove success.
• Core content: polished images and engaging short reels that align with our visual identity and speak to our target demographic.
• Scope: craft the strategy, produce—or supervise production of—the creative assets, schedule and publish them, optimise in-flight, and supply clear performance reports.
I have not locked us into any particular platforms, so feel free to recommend those you believe will give us the best organic and paid reach. A concise rollout calendar, suggested ad spend split (if applicable), and measurable milestones will help me approve the plan quickly.
Deliverables
1. 30-day campaign strategy document with channel rationale
2. Creative brief + sample image and short-form video concepts for sign-off
3. Posting schedule and implementation (including ad set-ups if you advise paid push)
4. Weekly analytics snapshots; final consolidated performance report
Ideally you’ll be comfortable with the latest versions of tools such as Meta Business Suite, Instagram Reels editor, Canva/Adobe Express, and basic video-editing software (Premiere Pro or equivalent).
Acceptance criteria: brand-consistent visuals delivered on time, campaign launched to the agreed calendar, and a documented improvement in brand reach at least 20 % above our current benchmark by the final report.
If you have case studies that demonstrate similar wins, I’d love to review them and move forward right away.