B2C Brand Awareness Campaign
Budget: $250 – $750 USD
My objective is simple and ambitious: put my brand in front of 10 million consumers and make it stick. I need a full-funnel marketing campaign designed expressly for a B2C audience whose attention spans are short, but whose appetite for engaging stories is huge.
You’ll take the lead on concept, creative direction, channel selection, execution, and performance tracking—everything required to turn “10 million” from a headline into a measurable reality. Social platforms (Instagram, TikTok, Facebook, YouTube), programmatic display, and strategic influencer partnerships will likely do the heavy lifting, but I’m open to any tactic that scales awareness efficiently as long as it’s data-driven and brand-safe.
Deliverables
• Campaign strategy deck outlining audience insights, brand positioning, key message, core channels, and projected reach
• Creative assets (static, video, short-form, and copy variations) sized correctly for each platform
• Paid-media setup and launch: ad account configuration, pixel/events, and budget allocation plan
• Influencer activation plan with outreach templates, selection criteria, and projected impressions
• Real-time dashboard (Google Data Studio or similar) plus a weekly summary report covering reach, impressions, CPM, and engagement metrics
• End-of-campaign wrap-up with insights, what worked/what didn’t, and actionable next steps
Acceptance criteria
1. Campaign reaches a cumulative audience of 10 million (organic + paid) within the agreed timeline.
2. All creative complies with platform guidelines and passes brand review.
3. Dashboard and weekly reports remain fully accessible and up to date throughout the run.
If you’ve previously scaled consumer brands and can demonstrate proven reach and cost-efficient CPMs, let’s talk results and timelines.
You’ll take the lead on concept, creative direction, channel selection, execution, and performance tracking—everything required to turn “10 million” from a headline into a measurable reality. Social platforms (Instagram, TikTok, Facebook, YouTube), programmatic display, and strategic influencer partnerships will likely do the heavy lifting, but I’m open to any tactic that scales awareness efficiently as long as it’s data-driven and brand-safe.
Deliverables
• Campaign strategy deck outlining audience insights, brand positioning, key message, core channels, and projected reach
• Creative assets (static, video, short-form, and copy variations) sized correctly for each platform
• Paid-media setup and launch: ad account configuration, pixel/events, and budget allocation plan
• Influencer activation plan with outreach templates, selection criteria, and projected impressions
• Real-time dashboard (Google Data Studio or similar) plus a weekly summary report covering reach, impressions, CPM, and engagement metrics
• End-of-campaign wrap-up with insights, what worked/what didn’t, and actionable next steps
Acceptance criteria
1. Campaign reaches a cumulative audience of 10 million (organic + paid) within the agreed timeline.
2. All creative complies with platform guidelines and passes brand review.
3. Dashboard and weekly reports remain fully accessible and up to date throughout the run.
If you’ve previously scaled consumer brands and can demonstrate proven reach and cost-efficient CPMs, let’s talk results and timelines.