Boost AI Weight-Loss App Downloads

Job ID: 39956953

Budget: $750 – $1,500 USD

My weight-loss app blends proven nutrition and fitness guidance with an AI engine that adapts plans in real time. The product is solid, but I need a results-oriented marketer who can turn that innovation into measurable download growth among tech-savvy 18- to 35-year-olds.

The market is mainly focus on US and Europe.

The single metric that matters to me right now is new installs. Awareness and engagement are nice side effects, yet every activity you propose must ultimately lift download numbers in the app stores.

I’m already set up with tracking pixels, attribution links, and basic creative assets; what’s missing is a cohesive campaign that brings it all together across these channels:

• Social media
• Search engines
• Email marketing

Expect to handle the full funnel—audience research, message testing, creative production (static, video, copy), campaign setup, ongoing optimization, and clear weekly reporting. Typical tools in my stack include Meta Ads Manager, TikTok Ads, Google Ads, GA4, and Klaviyo, but I’m open to your preferred platforms if they align with the goal.

Acceptance criteria:
1. A detailed campaign plan with KPIs, budgets, and timelines before launch.
2. Live campaigns managed for at least four weeks with iterative optimizations documented.
3. A final report showing download growth, cost-per-install, and channel performance against agreed targets.

If you’ve driven app installs in the health or fitness space—especially with AI positioning—let’s move quickly.