Boost Salon Traffic & Conversions
Budget: $15 – $25 CAD
I run a full-service hair salon and our main growth channel right now is social media—Instagram, Facebook, and TikTok. We already showcase and sell our own line of hair-care products there, but I want to turn that visibility into measurable results on three fronts:
• higher online product sales
• more first-time salon appointments
• a steady stream of qualified independent stylists or barbers interested in renting a chair with us
I’m looking for a digital-marketing partner who can audit what we’re doing on those three platforms, design data-driven campaigns, and build a repeatable system that pulls people from scroll to sale, from “like” to booked service, and from passive followers to contractor leads.
Key elements I expect:
• Creative, on-brand social content (short-form video, carousels, Stories/Reels) that highlights our hair-care range and our salon vibe.
• Paid-ads strategy across Meta Business Suite and TikTok Ads Manager, including campaign setup, audience testing, offer funnels, and ongoing optimization.
• Tracking infrastructure—Meta Pixel, TikTok Pixel, and UTMs—so we can see exactly which posts or ads drive product checkouts, appointment bookings, and application inquiries.
• Clear weekly KPIs plus a concise monthly report summarizing spend, ROAS, bookings generated, and potential contractors reached.
I’ll supply brand assets, current engagement stats, and full access to our social accounts; you bring the strategy, execution, and performance stewardship. If you’ve scaled e-commerce or service bookings for beauty brands before, I’d love to see examples and hear how you measured success.
• higher online product sales
• more first-time salon appointments
• a steady stream of qualified independent stylists or barbers interested in renting a chair with us
I’m looking for a digital-marketing partner who can audit what we’re doing on those three platforms, design data-driven campaigns, and build a repeatable system that pulls people from scroll to sale, from “like” to booked service, and from passive followers to contractor leads.
Key elements I expect:
• Creative, on-brand social content (short-form video, carousels, Stories/Reels) that highlights our hair-care range and our salon vibe.
• Paid-ads strategy across Meta Business Suite and TikTok Ads Manager, including campaign setup, audience testing, offer funnels, and ongoing optimization.
• Tracking infrastructure—Meta Pixel, TikTok Pixel, and UTMs—so we can see exactly which posts or ads drive product checkouts, appointment bookings, and application inquiries.
• Clear weekly KPIs plus a concise monthly report summarizing spend, ROAS, bookings generated, and potential contractors reached.
I’ll supply brand assets, current engagement stats, and full access to our social accounts; you bring the strategy, execution, and performance stewardship. If you’ve scaled e-commerce or service bookings for beauty brands before, I’d love to see examples and hear how you measured success.