Boost Acme Gas Social Engagement
Budget: $30 – $250 CAD
I run Acme Gas Plus, a local gas-supply outlet that relies heavily on walk-in traffic driven by our Google Maps listing and lively social channels. I need a digital marketer who can turn that casual visibility into genuine interaction and brand loyalty.
Primary objective
My key goal is to boost social media engagement—likes, comments, shares and, ultimately, in-store visits—while reinforcing our location’s prominence on Google Maps.
Channels in scope
• Google Ads (including Google Maps placement and any relevant Local Campaign formats)
• Facebook Page & Ads Manager
• Instagram Feed, Stories and Reels
Content direction
The campaign will revolve around time-sensitive promotional offers—discount codes, bundle deals, limited-time fuel price drops—presented in a way that sparks conversation and compels users to tag friends or click for directions.
Deliverables
• Audit and quick wins for my Google Business Profile to ensure we surface in the local 3-pack.
• A 30-day content and ad calendar spanning Facebook and Instagram, highlighting each promotional offer.
• Creative assets (imagery, short-form copy, basic video snippets if needed) optimized for each platform.
• Setup and management of Google Ads with clear geo-targeting around our station.
• Weekly performance snapshots summarising engagement metrics, CTR on Google Ads and changes in Maps visibility.
Acceptance criteria
I’ll consider the project a success when we see a measurable uptick in:
1. Weekly comments, shares or saves on Facebook/Instagram posts (baseline will be provided).
2. Click-through rate on relevant Google searches and driving-directions taps from Maps.
3. Coupon redemptions traced back to the campaign codes.
If you have proven results in local SEO, Google Ads and social engagement, I’m ready to review your approach and get this rolling right away.
Primary objective
My key goal is to boost social media engagement—likes, comments, shares and, ultimately, in-store visits—while reinforcing our location’s prominence on Google Maps.
Channels in scope
• Google Ads (including Google Maps placement and any relevant Local Campaign formats)
• Facebook Page & Ads Manager
• Instagram Feed, Stories and Reels
Content direction
The campaign will revolve around time-sensitive promotional offers—discount codes, bundle deals, limited-time fuel price drops—presented in a way that sparks conversation and compels users to tag friends or click for directions.
Deliverables
• Audit and quick wins for my Google Business Profile to ensure we surface in the local 3-pack.
• A 30-day content and ad calendar spanning Facebook and Instagram, highlighting each promotional offer.
• Creative assets (imagery, short-form copy, basic video snippets if needed) optimized for each platform.
• Setup and management of Google Ads with clear geo-targeting around our station.
• Weekly performance snapshots summarising engagement metrics, CTR on Google Ads and changes in Maps visibility.
Acceptance criteria
I’ll consider the project a success when we see a measurable uptick in:
1. Weekly comments, shares or saves on Facebook/Instagram posts (baseline will be provided).
2. Click-through rate on relevant Google searches and driving-directions taps from Maps.
3. Coupon redemptions traced back to the campaign codes.
If you have proven results in local SEO, Google Ads and social engagement, I’m ready to review your approach and get this rolling right away.