Book marketing in the U.S. and worldwide

Our company's publishing division needs to market our newest books. The project will be performed by the selected freelancer in four phases: 1) Become familiar enough with our company’s three books to research and identify the marketing methods most likely to promote book sales; 2) produce a simple marketing plan in outline format (one or two pages) that shows the different social media channels and other marketing avenues, potential costs, and necessary tasks to market the books; 3) execute the marketing plan by acting on the planned tasks and unforeseen issues that may arise, to promote the three books; 4) track the results of the marketing activities to determine which channels are most effective for the cost (return on investment – ROI) and adjust investments/expenses as necessary.