Beauty Salon Growth Marketing Specialist
Budget: $30 – $250 CAD
I own a busy, service-driven beauty salon known for hair styling, premium extensions, custom wigs, bridal packages, and full in-house makeup artistry. Our reputation is solid locally, yet I know we can capture a much larger share of the market if we turn our organic buzz into a steady flow of booked appointments. My single, clear objective is to generate more qualified leads through online booking and direcy phone calling.
I’m looking for a marketing professional who already has a track record of taking beauty or wellness brands from “liked” to “booked.” Your plan should centre on the channels that matter most to my audience: Instagram and TikTok for eye-catching, short-form content, supported by targeted email marketing that nurtures new followers into loyal, returning clients. If you see strategic value in influencer collaborations, I’m open to your suggestions, but the social-plus-email engine must come first. Also any other forms of adverising or brand building is recommended.
Here’s what I’d like to walk away with:
• A 3-month, data-driven strategy that maps out campaigns for Instagram Reels, TikTok videos, and conversion-focused email sequences
• A content calendar with creative concepts, posting cadence, and clear CTAs designed to push viewers toward booking links
• Ad copy, captions, and subject lines ready for deployment, aligned with our brand voice and compliant with platform best practices
• Tracking and reporting standards so we can measure cost per lead, booking rate, and customer lifetime value from day one
If your past campaigns can show rising follower counts paired with real appointment growth, I’d love to see the numbers. Let’s transform our social presence into a reliable pipeline of new salon clients.
i am open to any suggestions to help grow my sales and fill up our schedule so we can hire more qualified artists.
I’m looking for a marketing professional who already has a track record of taking beauty or wellness brands from “liked” to “booked.” Your plan should centre on the channels that matter most to my audience: Instagram and TikTok for eye-catching, short-form content, supported by targeted email marketing that nurtures new followers into loyal, returning clients. If you see strategic value in influencer collaborations, I’m open to your suggestions, but the social-plus-email engine must come first. Also any other forms of adverising or brand building is recommended.
Here’s what I’d like to walk away with:
• A 3-month, data-driven strategy that maps out campaigns for Instagram Reels, TikTok videos, and conversion-focused email sequences
• A content calendar with creative concepts, posting cadence, and clear CTAs designed to push viewers toward booking links
• Ad copy, captions, and subject lines ready for deployment, aligned with our brand voice and compliant with platform best practices
• Tracking and reporting standards so we can measure cost per lead, booking rate, and customer lifetime value from day one
If your past campaigns can show rising follower counts paired with real appointment growth, I’d love to see the numbers. Let’s transform our social presence into a reliable pipeline of new salon clients.
i am open to any suggestions to help grow my sales and fill up our schedule so we can hire more qualified artists.