Baidu PPC Campaign for Chinese Market
Budget: $30 – $250 USD
Project Overview:
OSV is looking for a China-based digital marketing agency to plan, execute, and optimize a Baidu PPC campaign targeting Chinese manufacturers, traders and exporters. The campaign will be in Mandarin and focus on lead generation, and engagement for OSV FTWZ services.
Key Responsibilities:
Campaign Strategy & Planning:
Develop a comprehensive Baidu PPC strategy tailored to Chinese manufacturers and exporters.
Conduct market research to identify relevant keywords, search trends, and competitor activity in China.
Suggest the best campaign structure (Search Ads, Display Ads, Native Ads, etc.) based on objectives.
Account & Campaign Management:
Set up Baidu Ads account and ensure compliance with Chinese regulations.
Build and manage campaigns, ad groups, keywords, and ad creatives in Mandarin.
Continuously monitor campaign performance and optimize bids, budgets, and targeting for maximum ROI.
Ad Copy & Creative:
Write high-converting ad copy in Mandarin, highlighting OSV FTWZ benefits:
100% Duty & GST deferred
5-year duty-free storage
Hassle-free import/export operations
Coordinate with OSV team for visuals, landing pages, and ad formats.
Analytics & Reporting:
Track campaign KPIs including CTR, CPC, conversion rate, and lead quality.
Provide weekly and monthly reports with actionable insights.
Recommend improvements based on data analysis to enhance campaign effectiveness.
Consultation & Collaboration:
Advise OSV on best practices for Chinese search engine marketing.
Collaborate with the OSV team to ensure messaging aligns with business objectives.
Requirements:
Proven experience running Baidu PPC campaigns for B2B clients, preferably in manufacturing, trade, or logistics sectors.
Fluent in Mandarin and proficient in Chinese digital marketing terminology.
Strong understanding of China’s digital landscape, search behavior, and regulations.
Knowledge of lead generation strategies and conversion optimization.
Ability to work collaboratively with an international team.
Experience with Baidu analytics and other tracking tools is a plus.
Deliverables:
Fully optimized Baidu PPC campaigns ready to launch.
Weekly performance reports with insights and recommendations.
Ad copy and creatives in Mandarin.
Suggested landing page improvements for maximum lead conversion.
Contract Type:
Project-based or retainer agreement (flexible).
Application Instructions:
Interested agencies should submit:
Case studies of previous Baidu PPC campaigns (preferably B2B).
Sample ad copy or creatives in Mandarin.
Proposed strategy outline for a China-to-India FTWZ campaign.
OSV is looking for a China-based digital marketing agency to plan, execute, and optimize a Baidu PPC campaign targeting Chinese manufacturers, traders and exporters. The campaign will be in Mandarin and focus on lead generation, and engagement for OSV FTWZ services.
Key Responsibilities:
Campaign Strategy & Planning:
Develop a comprehensive Baidu PPC strategy tailored to Chinese manufacturers and exporters.
Conduct market research to identify relevant keywords, search trends, and competitor activity in China.
Suggest the best campaign structure (Search Ads, Display Ads, Native Ads, etc.) based on objectives.
Account & Campaign Management:
Set up Baidu Ads account and ensure compliance with Chinese regulations.
Build and manage campaigns, ad groups, keywords, and ad creatives in Mandarin.
Continuously monitor campaign performance and optimize bids, budgets, and targeting for maximum ROI.
Ad Copy & Creative:
Write high-converting ad copy in Mandarin, highlighting OSV FTWZ benefits:
100% Duty & GST deferred
5-year duty-free storage
Hassle-free import/export operations
Coordinate with OSV team for visuals, landing pages, and ad formats.
Analytics & Reporting:
Track campaign KPIs including CTR, CPC, conversion rate, and lead quality.
Provide weekly and monthly reports with actionable insights.
Recommend improvements based on data analysis to enhance campaign effectiveness.
Consultation & Collaboration:
Advise OSV on best practices for Chinese search engine marketing.
Collaborate with the OSV team to ensure messaging aligns with business objectives.
Requirements:
Proven experience running Baidu PPC campaigns for B2B clients, preferably in manufacturing, trade, or logistics sectors.
Fluent in Mandarin and proficient in Chinese digital marketing terminology.
Strong understanding of China’s digital landscape, search behavior, and regulations.
Knowledge of lead generation strategies and conversion optimization.
Ability to work collaboratively with an international team.
Experience with Baidu analytics and other tracking tools is a plus.
Deliverables:
Fully optimized Baidu PPC campaigns ready to launch.
Weekly performance reports with insights and recommendations.
Ad copy and creatives in Mandarin.
Suggested landing page improvements for maximum lead conversion.
Contract Type:
Project-based or retainer agreement (flexible).
Application Instructions:
Interested agencies should submit:
Case studies of previous Baidu PPC campaigns (preferably B2B).
Sample ad copy or creatives in Mandarin.
Proposed strategy outline for a China-to-India FTWZ campaign.