Automotive Social Performance Strategy Specialist
Budget: $250 – $750 USD
We run an automobile brand that operates exclusively in Dubai, and need our social presence from routine posts to genuine conversations that excite drivers and convert fans into long-term customers. My priority is clear: stronger customer engagement.
Right now our Instagram and Facebook feeds feel more like billboards than communities. I need a digital performance strategist who already understands the nuances of the UAE auto market—Arabic/English copy preferences, local car-culture content, peak posting times around Gulf weekends, and how regional algorithms respond to reels, stories, and paid boosts.
Here’s what I want from you:
• A quick audit of our current Instagram and Facebook footprints, benchmarking engagement metrics against key UAE competitors.
• A data-driven content and community roadmap (four-week minimum) that outlines daily posts, story ideas, reel concepts, and live-session themes designed to spark comments, shares, and DMs rather than passive likes.
• A lightweight paid-media plan that shows when to amplify organic winners and what budget splits keep CPMs efficient in the GCC market.
• Clear KPIs—comment rate, saves, DM volume, and click-through to our test-drive booking form—plus a dashboard template that I can refresh weekly.
If LinkedIn or any other channel offers a clever synergy, I’m open, but Instagram and Facebook must remain the core. Please reference any UAE automotive work you’ve handled, the tools you’ll rely on (Meta Business Suite, Sprout, Hootsuite, native insights, etc.), and an example of an engagement-first campaign you personally built.
We are looking to approve the roadmap within one week, kick off content production immediately after, and evaluate the first performance report at the end of month one. Deliver a strategy that makes every post feel like a test drive invitation, with a strong ROAS and we’re in business.
Right now our Instagram and Facebook feeds feel more like billboards than communities. I need a digital performance strategist who already understands the nuances of the UAE auto market—Arabic/English copy preferences, local car-culture content, peak posting times around Gulf weekends, and how regional algorithms respond to reels, stories, and paid boosts.
Here’s what I want from you:
• A quick audit of our current Instagram and Facebook footprints, benchmarking engagement metrics against key UAE competitors.
• A data-driven content and community roadmap (four-week minimum) that outlines daily posts, story ideas, reel concepts, and live-session themes designed to spark comments, shares, and DMs rather than passive likes.
• A lightweight paid-media plan that shows when to amplify organic winners and what budget splits keep CPMs efficient in the GCC market.
• Clear KPIs—comment rate, saves, DM volume, and click-through to our test-drive booking form—plus a dashboard template that I can refresh weekly.
If LinkedIn or any other channel offers a clever synergy, I’m open, but Instagram and Facebook must remain the core. Please reference any UAE automotive work you’ve handled, the tools you’ll rely on (Meta Business Suite, Sprout, Hootsuite, native insights, etc.), and an example of an engagement-first campaign you personally built.
We are looking to approve the roadmap within one week, kick off content production immediately after, and evaluate the first performance report at the end of month one. Deliver a strategy that makes every post feel like a test drive invitation, with a strong ROAS and we’re in business.