Audit & Optimize Meta Ads
Budget: $30 – $250 USD
I am looking for an experienced Meta Ads specialist / performance marketer to audit and improve the advertising system for my Bangladesh-based premium eCommerce brand.
We sell premium imported food products, including:
- dried dates
- Nuts
- Seeds
- Honey
Our business primarily uses Cash on Delivery across Bangladesh. This is not a simple campaign-setup project. I need someone who understands the full path from:
Ad impression → website visit → submitted order → phone confirmation → shipment → successful delivery → actual profit
The main objective is to generate more profitable delivered orders, not merely clicks, engagement, add-to-cart events or Meta-reported purchases.
# Scope of Work
The selected freelancer should complete the following.
1. Full Meta Ads Audit
# Review:
Campaign structure
Ad-set structure
Ads
Budget allocation
Audience setup
Locations
Placements
Attribution
Optimisation event
Creative performance
Spend distribution
Frequency
CPM
CTR
Outbound CTR
CPC
Landing-page views
Add to carts
Checkouts
Purchases
Cost per purchase
ROAS
2. Tracking and Attribution Audit
#Review:
Meta Pixel
Consent-based event firing
Conversions API
Deduplication
UTM tracking
Purchase values
Product IDs
Event quality
Test Events
Domain configuration
Order-source attribution
Confirmed-order tracking
Delivered-order tracking
3. Unit Economics Review
#Calculate:
Gross margin
Contribution margin
Break-even cost per submitted order
Break-even cost per confirmed order
Break-even cost per delivered order
Target delivered CPA
Break-even ROAS
Target ROAS
Impact of cancellations
Impact of returned parcels
Impact of courier subsidy
Impact of the 500 gm trial pack
Impact of bundles and average order value
4. Campaign Restructuring
Recommend and implement the smallest viable structure for a limited budget.
The likely structure may include:
One Sales campaign
One consolidated ad set
One hero product
Three to four creative concepts
Broad or controlled geographic targeting
Advantage+ placements
Purchase optimisation
No premature retargeting
However, the freelancer must make the final recommendation based on the audit.
The preferred initial engagement is:
14–21 days
Audit
Tracking review
Campaign restructuring
Controlled test
Daily monitoring
Final written report
This may become a long-term engagement only after the freelancer demonstrates strong strategic judgment and measurable improvement.
Please answer the following questions in your bid:
What experience do you have with Bangladesh COD eCommerce?
Have you worked with premium food, dates, dry fruits or similar products?
How would you handle a consent-based Meta Pixel?
What would you audit before spending more money?
What will be delivered during the first 14–21 days?
What is your fixed fee for this initial engagement?
We sell premium imported food products, including:
- dried dates
- Nuts
- Seeds
- Honey
Our business primarily uses Cash on Delivery across Bangladesh. This is not a simple campaign-setup project. I need someone who understands the full path from:
Ad impression → website visit → submitted order → phone confirmation → shipment → successful delivery → actual profit
The main objective is to generate more profitable delivered orders, not merely clicks, engagement, add-to-cart events or Meta-reported purchases.
# Scope of Work
The selected freelancer should complete the following.
1. Full Meta Ads Audit
# Review:
Campaign structure
Ad-set structure
Ads
Budget allocation
Audience setup
Locations
Placements
Attribution
Optimisation event
Creative performance
Spend distribution
Frequency
CPM
CTR
Outbound CTR
CPC
Landing-page views
Add to carts
Checkouts
Purchases
Cost per purchase
ROAS
2. Tracking and Attribution Audit
#Review:
Meta Pixel
Consent-based event firing
Conversions API
Deduplication
UTM tracking
Purchase values
Product IDs
Event quality
Test Events
Domain configuration
Order-source attribution
Confirmed-order tracking
Delivered-order tracking
3. Unit Economics Review
#Calculate:
Gross margin
Contribution margin
Break-even cost per submitted order
Break-even cost per confirmed order
Break-even cost per delivered order
Target delivered CPA
Break-even ROAS
Target ROAS
Impact of cancellations
Impact of returned parcels
Impact of courier subsidy
Impact of the 500 gm trial pack
Impact of bundles and average order value
4. Campaign Restructuring
Recommend and implement the smallest viable structure for a limited budget.
The likely structure may include:
One Sales campaign
One consolidated ad set
One hero product
Three to four creative concepts
Broad or controlled geographic targeting
Advantage+ placements
Purchase optimisation
No premature retargeting
However, the freelancer must make the final recommendation based on the audit.
The preferred initial engagement is:
14–21 days
Audit
Tracking review
Campaign restructuring
Controlled test
Daily monitoring
Final written report
This may become a long-term engagement only after the freelancer demonstrates strong strategic judgment and measurable improvement.
Please answer the following questions in your bid:
What experience do you have with Bangladesh COD eCommerce?
Have you worked with premium food, dates, dry fruits or similar products?
How would you handle a consent-based Meta Pixel?
What would you audit before spending more money?
What will be delivered during the first 14–21 days?
What is your fixed fee for this initial engagement?