Associate Director of Marketing, Lane Automotive

Company: Lane Automotive
Location: Remote (Global)
Job Type: Freelance / Contract / Long-Term
Department: Marketing / E-Commerce / Digital Growth
Compensation: USD $50-$75/hour, depending on experience and scope
Workload: 15-25 hours/week initially, with potential to increase to 25-40 hours/week

About Lane Automotive

Lane Automotive is a leading supplier and distributor of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, off-road enthusiasts, dealers, repair shops, and performance aftermarket businesses.

We are looking for an experienced Associate Director of Marketing to help lead digital marketing strategy, eCommerce growth, customer acquisition planning, CRM communications, campaign analytics, and marketing operations.

Position Summary

The Associate Director of Marketing will support Lane Automotive’s growth across B2C and B2B customer segments. This role will help turn business goals into measurable marketing initiatives that increase qualified traffic, improve product visibility, strengthen customer engagement, optimize conversion rates, and drive online revenue growth.

The ideal candidate has strong experience in digital marketing strategy, paid media, SEO, CRM, analytics, campaign reporting, eCommerce optimization, and cross-functional marketing leadership.

Primary Responsibilities

Digital Marketing Strategy & Planning

- Develop and implement a comprehensive digital marketing and eCommerce growth strategy aligned with Lane Automotive’s revenue, customer acquisition, and dealer engagement goals.
- Build integrated multi-channel marketing plans across SEO, Google Ads, Meta Ads, email marketing, CRM, web, social media, content, and digital advertising channels.
- Translate business objectives into measurable marketing initiatives that increase qualified traffic, leads, dealer engagement, product visibility, customer retention, and online sales.
- Collaborate with marketing, eCommerce, product/category, sales, analytics, creative, and leadership teams to improve funnel performance and customer journey effectiveness.

Marketing Analytics & ROI

- Analyze campaign performance, website performance, customer acquisition data, eCommerce revenue, product performance, and marketing ROI.
- Develop dashboards and reporting systems to measure campaign effectiveness across traffic, conversion rate, ROAS, CAC, CPL, CTR, CVR, revenue, retention, and customer engagement.
- Evaluate performance by channel, customer segment, campaign, product category, and audience type.
- Monitor marketing spend and recommend budget allocation strategies to improve efficiency, profitability, and long-term growth.
- Provide clear strategic recommendations based on marketing analytics, customer behavior, and eCommerce performance data.

CRM Communications & Marketing Operations

- Oversee CRM communication strategy, customer segmentation, lifecycle marketing, email campaigns, and retention-focused communication workflows.
- Develop communication calendars, audience segmentation strategies, campaign schedules, and customer engagement plans.
- Establish operational workflows, documentation, tracking standards, reporting processes, and marketing performance routines.
- Manage project timelines and coordinate cross-functional digital marketing initiatives.
- Ensure marketing communications align with business goals, customer needs, brand positioning, product priorities, and revenue objectives.

Leadership & Collaboration

- Serve as a strategic liaison between Marketing, E-Commerce, Product, Sales, Analytics, Creative, Operations, and Executive Leadership.
- Facilitate marketing planning meetings, campaign reviews, performance discussions, and digital growth strategy sessions.
- Manage relationships with external freelancers, consultants, agencies, vendors, and marketing partners when needed.
- Stay informed on emerging trends in eCommerce marketing, paid media, SEO, CRM, AI tools, analytics, customer acquisition, and automotive aftermarket marketing.

Qualifications

- 5+ years of experience in digital marketing, eCommerce marketing, performance marketing, CRM strategy, marketing analytics, or marketing operations.
- Strong experience leading digital marketing initiatives that support customer acquisition, revenue growth, campaign performance, and measurable business outcomes.
- Experience with eCommerce, product-driven businesses, retail, automotive, performance aftermarket, distribution, or B2B/B2C customer segments is strongly preferred.
- Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field is preferred, but equivalent professional experience will be considered.

Technical Skills

Candidates should demonstrate proficiency in:

- Google Analytics / GA4
- Google Tag Manager
- Looker Studio or similar dashboard/reporting tools
- Google Ads
- Meta Ads Manager
- SEO tools and SEO strategy
- CRM and email marketing platforms
- eCommerce platforms, CMS systems, product catalog tools, or PIM systems
- Microsoft Excel / Google Sheets
- Digital campaign reporting and ROI analysis
- Project management tools such as Monday.com, Asana, Trello, ClickUp, or similar platforms
- Adobe Creative Suite, Canva, or related content tools is a plus

Professional Competencies

- Strong written, verbal, and interpersonal communication skills
- Strategic thinking and analytical problem-solving ability
- Ability to translate marketing data into clear business insights and action plans
- Strong project management, organization, and execution skills
- Experience coordinating multiple stakeholders, freelancers, vendors, and internal teams
- High attention to detail and strong operational accuracy
- Ability to manage competing priorities in a fast-paced, performance-driven environment
- Strong understanding of digital customer journeys, conversion optimization, and eCommerce growth
- Adaptability and curiosity around emerging digital technologies, AI tools, marketing automation, and analytics

Nice-to-Have

- Automotive aftermarket, performance parts, motorsports, truck, off-road, or eCommerce retail experience
- Experience working with both B2C consumers and B2B dealer/customer segments
- Experience with product catalog optimization, product page SEO, merchandising, and product content strategy
- Experience with marketing automation, email lifecycle campaigns, CRM segmentation, and retention marketing
- Experience managing external agencies, freelancers, consultants, or digital marketing vendors
- Experience using AI tools to improve reporting, content planning, campaign analysis, or marketing operations

Deal-Breakers

- Less than 5 years of relevant digital marketing, eCommerce marketing, or marketing strategy experience
- No hands-on experience with analytics, reporting, CRM, SEO, or paid media performance measurement
- Unable to communicate clearly, manage projects, or provide structured weekly updates
- No ability to work with cross-functional teams, freelancers, vendors, or leadership stakeholders
- Compensation expectations significantly above the approved range without matching senior-level experience
- Refusal to keep all communication, file sharing, time tracking, invoicing, and payment on Freelancer.com
- Use of fake IPs, proxy masking, VPN abuse, location spoofing, or inaccurate personal information during the hiring process

Success Metrics

First 30-60 Days:
Review Lane Automotive’s current digital marketing, eCommerce, SEO, CRM, campaign reporting, tracking, and analytics setup. Identify gaps, opportunities, tracking issues, campaign priorities, product visibility issues, and conversion improvement areas. Deliver a clear marketing audit, priority recommendations, and an initial action plan.

First 3-6 Months:
Improve campaign reporting, customer segmentation, SEO execution, paid media coordination, product content performance, and conversion rate optimization. Support better alignment between marketing activity, customer acquisition, dealer engagement, and online revenue growth.

First 12 Months:
Help build a scalable digital marketing and eCommerce growth system for Lane Automotive. Improve marketing efficiency, qualified traffic, product visibility, customer engagement, reporting accuracy, revenue contribution, and long-term marketing strategy.

Hiring Process

Step 1: Candidate reviews the job details
Step 2: Candidate confirms they have read and understood the role
Step 3: Screening questions
Step 4: NDA review and signature
Step 5: Candidate application / CV form submission
Step 6: Internal review
Step 7: Final selection and project onboarding

Additional Notes

- This is a remote hourly freelance/contract role.
- Long-term collaboration is preferred.
- All communication, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com.
- NDA and IP Agreement may be required.
- All reports, dashboards, campaign plans, customer segmentation documents, tracking documents, strategy documents, and related deliverables created for this project will be owned by Lane Automotive upon completion and payment.
- Administrative and billing access to advertising, analytics, CRM, eCommerce, or internal systems should remain controlled internally.
- Candidates must be honest and transparent during the hiring process. Fake IP usage, proxy masking, VPN abuse, location spoofing, or inaccurate information is not accepted.

Equal Opportunity Statement

Lane Automotive is committed to providing equal employment opportunities to qualified individuals. Candidates will be evaluated based on relevant experience, skills, communication ability, project fit, and professional qualifications.